Puma partners with Queer Artist Carra Sykes and Global Ambassador Cara Delevingne to design a Pride collection that honors and celebrates the LBGTQ community.

By |
June 2, 2022

PUMA’s “Together Forever” Pride 2022 collection is here; a celebration of love, acceptance, and welcoming of close friends, new friends, chosen family, and complete strangers alike. Pride is a celebration, recognizing over half a century of purposeful strides toward equity and community for LGBTQ+ people. It personifies love, acceptance, and support– amplifying moments of togetherness and welcoming interactions with close friends, new friends, chosen family, and complete strangers. This year’s Pride collection is more than just apparel and footwear. It embodies connection to those who love us, who bolster us, who stand with us and make us feel most at home – no matter where in the world we are. 

This year, GLAAD partnered with queer artist Carra Sykes and PUMA global ambassador Cara Delevingne to design pieces that encourage wearers to raise their voice, celebrate their strength, and grow together – featuring vibrant logos and graphics created to honor self-expression and authenticity. 

“I drew inspiration from team crests and flags as well as other feelings along the way in the design process. When you put on your team’s uniform, there’s a feeling of pride and comfort knowing that you aren’t alone,” said Carra Skyes.“There are people cheering you on, but also people waiting for you to fail. When you show up, when your team shows up, you feel empowered to be fully you. There’s a sense of belonging and togetherness. I hope the collection evokes the feeling of being a part of something.”

“PUMA’s ‘Together Forever’ Pride collection is a great example of the positive impact that brand campaigns can have when they include members of the LGBTQ community both behind the scenes and within the creative itself,” said John McCourt, Deputy Vice President of Strategic Partnerships at GLAAD. “By bringing GLAAD in early as a thought partner for the collection, and consecutively working with talented LGBTQ creatives such as Cara Delevingne, Carra Sykes, and LaQuann Dawson, PUMA has created a campaign that does much more than celebrate Pride; it gives visibility to some of the most under-represented members of our community and helps humanize LGBTQ people to their neighbors around the country and the world.”