In honor of Pride Month, GLAAD has partnered with OUTFRONT, one of the largest out of home (OOH) media companies in the United States, for a third consecutive year to celebrate and inspire the queer community nationwide by featuring GLAAD-designed billboards across the U.S.
Using OUTFRONT’s national network of digital billboards, transit displays, and street-level assets throughout June, LGBTQ people and allies will see the message “ONE STORY. ONE FUTURE,” calling on everyone to stand together for equality, love, and freedom, amplifying the message that while every queer person has a unique story, all are bound by one shared future.
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The campaign is inspired by the concept of ‘friction & flow’, growth that comes from moving through tension, protest, and community connection. The campaign creative invites viewers to reflect on how a world that is safer, freer, and more joyful for LGBTQ people benefits everyone.
“Pride has always been powered by storytellers — the creators and truth-tellers who dare to envision a more just world,” said Sarah Kate Ellis, GLAAD President and CEO. “Our stories only reinforce that LGBTQ people are in every American family and have the same American values of fairness and freedom to be who you are. At GLAAD, we know that stories shift culture — and one storyteller can ignite a movement. That’s the heart of One Story. One Future. Whether you have millions of followers or just a few of your friends and family, it is time to mobilize your influence on social media and beyond. This Pride Month, the most courageous act is showing up — loudly, visibly, and without apology — for the LGBTQ community and for the future we all deserve.”
GLAAD has also updated its community resource hub at GLAAD.org/PRIDE, with resources, programs, initiatives designated to enhance dialogue during Pride Month. Learn more about the ONE STORY. ONE FUTURE campaign and GLAAD’s work with OUTFRONT here.
