We Lose

Gay/Lesbian health awareness
Business Category: 
Nonprofit/NGO (gay)
BBDO Worldwide

With gorgeous imagery, a narrator intones, "If we lose you, we lose your ideas, we lose your spirit. We lose your eloquence," and shows two men sitting at a kitchen table together.

It continues, "We lose you enthusiasm. We lose your talent. We lose your dignity," and shows two men firmly holding onto each other on a bed.

"We lose your effort. We lose your inspiration. We lose."

The tagline is: "There's life after sex."

This is a hip, non-confrontational commercial that effectively conveys its message.

Video or Print Ad: 
Video Ad
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