We Lose

With gorgeous imagery, a narrator intones, "If we lose you, we lose your ideas, we lose your spirit. We lose your eloquence," and shows two men sitting at a kitchen table together.

It continues, "We lose you enthusiasm. We lose your talent. We lose your dignity," and shows two men firmly holding onto each other on a bed.

"We lose your effort. We lose your inspiration. We lose."

The tagline is: "There's life after sex."

This is a hip, non-confrontational commercial that effectively conveys its message.