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Water Cooler

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Brand: 
Canadians for Equal Marriage
Business Category: 
National Politics
Agency: 
Leo Burnett Co.

Echoing segregation of the 1950s and '60s, when black people had to use separate facilities from whites, two identical water coolers sit side by side in an office, with one labeled "straight" and the other "gay."

A super asks, "If this is wrong, why is it right when it comes to marriage?"

The spot has aired on PrideVision, the 24-hour gay cable network.

The campaign was created by David Moore, executive VP and general manager of Leo Burnett Co. in Canada, where he moved with his partner for a country that will accept their relationship of 14 years.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/640CEM_watercooler.flv
Video Thumbnail: