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Unexpected Aerobics Teacher

Content

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Brand: 
Fanta
Business Category: 
Non-Alcoholic Beverages
Agency: 
McCann-Erickson Worldwide

A group of male skateboarders are contemplating descending a steep flight of stairs. One of them suggests doing aerobics instead, and he transforms into a Richard Simmons-like aerobics instructor.

He begins to do a dance in a fashion seemingly inspired by "La Macarena." One of the friends hands him a beverage to bring him back to his senses -- and back from the gay transformation.

The tagline translates to: "No Fanta, no way."

The ad earns a Negative rating because it implies that flamboyance ought to be "cured." However impossible this scenario is, the inherent message is that men ought to maintain their masculine demeanor in order to fit in with their friends.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/FantaUnexpectedAerobicsTeacher.flv
Video Thumbnail: