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Brand: 
Banana Republic
Business Category: 
Fashion/Apparel
Agency: 
Banana Republic in-house

To the tune "Your Love Gets Sweeter Every Day" by Finley Quaye, this rare TV campaign from Banana Republic looks like a typical fall fashion print ad made for TV.

But this one includes a same-sex kiss on the cheek from one young man to another.

At the end, models of different races and sexes are laying on the ground with their heads in a circle. Each turns left and right, playfully nearly kissing each other, even though they are not strictly in boy-girl arrangement.

The campaign ran only for November in New York, San Francisco, Los Angeles, Chicago and Boston.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/145banana_republic.flv
Video Thumbnail: