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Boss Getting Attention Of Secretary

Content

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Brand: 
Claro
Business Category: 
Consumer Electronics
Agency: 
BBDO Worldwide

A secretary is sitting at a desk and her boss attempts to get her attention to no avail. Though she is preoccupied, he wants to show her a new cell phone.

He suddenly transforms into a queeny gay man, communicated by a few swishes of the hips, flailing limbs, and a limp wrist. Now the secretary pays attention. The product appears on the screen.

The ad earns a score of 30 because it relies on the exhausted gay-male-as-half-men stereotype. Also, it implies that such effeminate behavior is worth extra attention.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/2739.flv
Video Thumbnail: