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Brand: 
Sunrise
Business Category: 
Dot-com
Agency: 
Lowe Worldwide

A sexy, shirtless man at home flexes his muscles as he admires his work in front of a mirror. He also happens to have an audience of women watching through his open window.

One woman holds up a sign that says, "We like slim men better." His answer, with a sly smile, is: "Me too."

The tagline: "Be free. Express yourself." It is one of several gay-friendly ads that almost seems to be selling gayness rather than the actual product.

Sunrise provides the Swiss market with data, voice, internet and multimedia services. The company employs 700 people.

Video or Print Ad: 
Video Ad
Country: 
http://s3.amazonaws.com/commercialcloset/VideoLibrary/207sunriseBIG.flv
Video Thumbnail: