On behalf of GLAAD, Bob Hope addresses the camera in a tuxedo, and says, "I'm proud to live in this great, free country and I'm proud of our commitment to free speech. And I'm proud of our country's commitment to protecting the rights of its citizens to work and live free from bigotry and violence.
"That's why I was amazed to discover that many people die each year in anti-gay attacks and thousands more are left scarred, emotionally and physically.
"Bigotry has no place in this great nation, and violence has no place in this world, but it happens. Prejudice hurts, kills. Please don't be a part of it."
This ad came about after Hope was on "The Tonight Show" in 1988 and used the word "fag" in reference to someone's colorful tie on the show that night, motivating GLAAD to request an apology. Hope took it a step further by creating this spot at his own expense.
Because this was a public service announcement in an era when GLAAD couldn't afford to pay for the media time, this ad aired on paid-access programs such as Gay Cable Network in New York City and The 10% Show in Chicago.