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Brand: 
American Cancer Society
Year: 
2004
Business Category: 
Health Organizations
Agency: 
unknown

In a campaign intended to address fear with humor, the American Cancer Society shows the "lengths" that straight men will go to to avoid a rectal examination for prostate cancer.

The tagline: "Getting a prostrate examine isn't nearly as bad as people think."

Video or Print Ad: 
Print Ad
Country: 
US
Video Thumbnail: