Arctic Bikinis

Brand: 
Skyy Vodka
Year: 
2002
Business Category: 
Alcoholic Beverages
Agency: 
Lambesis

Since 2001, Skyy vodka has gotten much more daring in its gay-targeted print advertising, beginning with an effort that took on the hot topic of same-sex marriage.

The ads in 2002 have become more sexy, featuring three men suggestively laying together while touching on the deck of a boat and this one with bikini-clad women.

The company is among few that have chosen to represent both gay men and women in its ads.

Video or Print Ad: 
Print Ad
Country: 
US
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