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AIDS Ribbon Underwear

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Brand: 
Benetton
Year: 
1999
Business Category: 
Fashion/Apparel
Agency: 
Benetton Group in-house

This pairing of two men in underwear, side by side, with AIDS ribbons in the design, ran in Pride 99 guides in various cities.

Video or Print Ad: 
Print Ad
Country: 
US
Video Thumbnail: