African-Americans

Brand: 
Yes on 36-Oregon Constitutional Amendment
Business Category: 
Regional/Local Politics
Agency: 
unknown

In slow motion, a black man and woman depart a church, surrounded by thier family and friends throwing rice on their wedding day.

"One man," she says. "One woman," says he. "The very foundation of our society..." she continues, "Shattered" they say, in unison, as the image too falls like so many shards of glass.

The man's voice is heard over text saying the same, "Those who wrote our constitution always intended marriage to be one man and one woman."

Says she, "Marriage has always been the one sure standard." She monotonously adds, "Is there nothing we can count on anymore?"

Suggesting that the sky is falling, but without any urgency, he says, "If we don't protect marriage now... what's next? Will marriage mean anything in the future?" (Well, the same as always, that two people love each other and choose commitment.)

Like before, "One man," she says. "One woman," says he. "One LAST chance to save marriage."

This campaign included a number of targeted spots, including others for Latinos and older people.

The constitutional amendment passed, with 57% of voters supporting the measure -- as they did in 11 states during the November 2004 election -- but it was the weakest win of any state. Like 37 other states that already had laws defining marriage as only between a man and a woman, amendment supporters feared a court could toss aside the state law.

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