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Advertising Can't Make You Buy Something You Don't Need.

Content

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Brand: 
AAAA
Year: 
1986
Business Category: 
Miscellaneous
Agency: 
Fallon Worldwide

Her face lathered in shaving cream, a razor-bearing woman stares blankly into the camera. The headline reads "Despite what some people think, advertising can't make you buy something you don't need." This point is illustrated by the featured image, suggesting that despite how compelling an ad for men's shaving products might be to a woman, it would be silly for her to actually purchase gender-irrelevant products based on advertising.

The ad ran in the top 100 U.S. newspapers.

The ad earns an Equal rating because the image in the ad illustrates a point and does not suggest a deviant gender identity.

Video or Print Ad: 
Print Ad
Country: 
US
Video Thumbnail: