The hotel category is almost completely absent for gay media elsewhere in the world. This ad, featured from the Midsumma Melbourne 2002 festival guide, is similar in approach to another in Australia for Radisson, featuring a pair of blue toothbrushes. Hyatt Hotels has initiated advertising in gay U.S. magazines but has not yet created any gay-specific materials.
The text reads: "If you're in Melbourne for the festival, you need to relax in an intimate and cozy atmosphere."
- Our Work