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Brand: 
Holiday Inn
Year: 
2002
Business Category: 
Hotels/Resorts
Agency: 
unknown

The hotel category is almost completely absent for gay media elsewhere in the world. This ad, featured from the Midsumma Melbourne 2002 festival guide, is similar in approach to another in Australia for Radisson, featuring a pair of blue toothbrushes. Hyatt Hotels has initiated advertising in gay U.S. magazines but has not yet created any gay-specific materials.

The text reads: "If you're in Melbourne for the festival, you need to relax in an intimate and cozy atmosphere."

Video or Print Ad: 
Print Ad
Country: 
AU
Video Thumbnail: