ABC General Hospital PSA

Brand: 
Gay issues awareness
Business Category: 
Nonprofit/NGO (gay)
Agency: 
GLAAD in-house

Actors Ben Hogestyn (Lucas) and Lindze Letherman (Georgie) from ABC's soap opera "General Hospital" talk about discrimination based on sexual orientation. Letherman says, "Every day people young and old face hatred, discrimination, and even violence because they're gay."

Hogestyn continues, "Prejudice and discrimination of any kind is wrong. Be an ally and a friend. To find out how, visit glaad.org"

According to ABC's press release, "Lucas came out as gay to his cousin Georgie... and the storyline will find the character a victim of a gay bashing. He will face issues of coming out to his mother, Bobbie (Jackie Zeman), and Uncle Luke (Anthony Geary)."

The ad earns an Equal rating for addressing discrimination using widely liked celebrities who are addressing the issue in programming.

Video or Print Ad: 
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