#SpiritDay 2012: Resource Kit for Organizations

On October 19, 2012, millions of Americans will wear purple on Spirit Day in a stand against bullying and in support of lesbian, gay, bisexual and transgender (LGBT) youth. GLAAD is once again working to secure the participation of partner organizations, as well as celebrities, corporations, media outlets, schools and local communities. By going purple on Spirit Day, your organization can easily demonstrate its support for the LGBT community, while taking a stand against bullying.

Download this resource kit (PDF)

How can my organization participate?

  1. Wear purple and spread the word: Invite your members to show their support simply by wearing purple. Include information about Spirit Day in an organizational newsletter, email or on your website.
  2. Turn your organization’s logo purple on Spirit Day: Show your support by turning your organization’s online logo purple on Spirit Day.
  3. Turn your organization’s Facebook or Twitter profile purple on Spirit Day: Demonstrate your support online simply by turning your official Facebook or Twitter photo purple. 
  4. Share your support: Post a photo to your organization’s Facebook or Twitter page using hashtag #SpiritDay. Suggested tweet: Join us in wearing purple for #SpiritDay to support LGBT youth. Go purple here: glaad.org/spiriday

Which organizations participated in 2011?

Dozens of organizations have already participated in Spirit Day:
  • American Federation of Teachers (AFT)
  • Campus Pride
  • Gay & Lesbian Advocates & Defenders
  • HRC
  • Gay Men’s Health Crisis
  • GSA Network
  • Lambda Legal
  • National Bullying Prevention Center initiated by PACER Center
  • Safe Schools Action Network
  • Straight But Not Narrow
  • The Trevor Project
  • United Church of Christ Office for LGBT Ministries
  • and more!

Who else takes part?

Hundreds of celebrities, on-air personalities, corporations and even landmarks participate, generating widespread media attention. In 2011, notable participants included:
  • Casts of The Today Show, Good Morning America, Live with Regis & Kelly, The View, The Ellen DeGeneres Show, Access Hollywood, CBS Evening News, NBC Nightly News, ABC World News, Conan, The Late Late Show
  • Celebrities including Tyra Banks, Hillary Clinton, Cher, Ricky Martin, Kylie Minogue, Oprah Winfrey, the cast of Glee, the cast of Jersey Shore, Sandra Bernhard, Chaz Bono, Fran Drescher, Mia Farrow, Nancy Grace, Heather Graham, Kathy Griffin, Goldie Hawn, Sean Hayes, Adam Lambert, Marlee Matlin, Ricky Martin, Joel McHale, Julianne Moore, Rosie O’Donnell, Suze Orman, Sharon Osbourne, Sara Ramirez, Joan Rivers, Scissor Sisters, Tori Spelling, and stars of the WWE.
  • Times Square, LAX, The White House and more!
For more information on how your organization can get involved, contact GLAAD’s Senior Manager of Communications, Seth Adam at adam@glaad.org or (646) 871-8018