Kellogg’s and GLAAD Launch Special Edition “All Together” Cereal for Spirit Day

October 18, 2018

Matt Goodman
Associate Director of Communications, GLAAD
(646) 871-8028

Barbra Streisand, Mariah Carey, the NBA, Stephen Colbert, Jimmy Kimmel, Laverne Cox, Sterling K. Brown, James Corden, Viola Davis, Bebe Rexha, Troye Sivan, HBO, Nickelodeon, Major League Baseball, Major League Soccer, cast members from Boy Erased, Billions, Charmed, Grey’s Anatomy, How to Get Away with Murder, Pose, Will & Grace, and more to go purple for LGBTQ youth on Spirit Day, October 18

Britney Spears to make special appearance at Spirit Day rally in Las Vegas

Darren Criss, Nick Jonas, Dan Reynolds of Imagine Dragons, Julianne Hough, Shea Diamond, and more kick off Spirit Day at a ‘BEYOND’ concert hosted by Justin Tranter in Los Angeles

CNBC, MTV, VH1, Logo to change on-air logos to purple and hosts of Access, CNBC, CNN New Day, Caso Cerrado, Despierta América, E! News, the Elvis Duran Show, Entertainment Tonight, Extra, Full Frontal with Samantha Bee, Good Morning America, Live with Kelly and Ryan, Suelta La Sopa, The Talk, Telemundo, TODAY, Un Nuevo Día, Univision, The View, Watch What Happens Live with Andy Cohen to recognize Spirit Day and stand up against bullying on-air

October 18, 2018, New York, NY - GLAAD, the world’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization, announced participants wearing purple or going purple online today for Spirit Day in a united stand against bullying and show of support for LGBTQ young people. Each year, GLAAD organizes hundreds of celebrities, media outlets, brands, landmarks, sports leagues, tech leaders, influencers, faith groups, school districts, organizations, colleges and universities in what has become the most visible anti-LGBTQ bullying campaign and united show of support for LGBTQ youth. Purple symbolizes spirit on the rainbow flag.

For more on Spirit Day:, #SpiritDay

Twitter is marking Spirit Day with a custom purple hashtag-triggered emoji. The special emoji will appear when using #SpiritDay today, Thursday, October 18. 

GLAAD’s initial list of confirmed 2018 Spirit Day participants including celebrity, media, athletes, and landmarks follows.

To support Spirit Day, Kellogg Company today launched a special edition “All Together” cereal in collaboration with GLAAD supporting inclusion and to stand up against bullying. “All Together” will be available today at Kellogg’s NYC café. Visitors will receive an “All Together” special edition box and can make their own “All Together” cereal by mixing a diverse combination of Kellogg’s cereals. The special edition “All Together” box features beloved characters including Tony the Tiger, Toucan Sam, Snap, Crackle & Pop, Mini (from Frosted Mini Wheats), Sunny (from Raisin Bran), Apple and CinnaMon (from Apple Jacks), and Cornelius (“Corny”) the Kellogg’s Corn Flakes mascot. All proceeds from the cereal purchased on Spirit Day at Kellogg’s NYC café will be donated to GLAAD. Many of Kellogg’s social media channels will also support Spirit Day today. For images of the special edition box and more about “All Together” cereal visit:

GLAAD also announced that Britney Spears, who received the Vanguard Award at the GLAAD Media Awards for her LGBTQ allyship, will make a special appearance at a Spirit Day rally in Las Vegas today. Spears is set to appear on the Las Vegas Strip at Toshiba Plaza at 6PM PST tonight. The event will be broadcast live on Ellen DeGeneres’ YouTube channel.

Spirit Day presenting partners Hilton, Target, and Wells Fargo, official partners Barilla, Johnson & Johnson, the NBA and WNBA, as well as supporting partners Kellogg’s, Kirkland & Ellis, and Zipcar will all participate in the anti-bullying campaign today.

Singer, songwriter, activist, and GLAAD Board Member Justin Tranter hosted ‘BEYOND,’ a Spirit Day concert benefitting GLAAD sponsored by CAA and Ketel One Family-Made Vodka last night in Los Angeles. BEYOND showcased performances from Tranter and a variety of chart-topping artists including Darren Criss, Nick Jonas, Dan Reynolds of Imagine Dragons, and Shea Diamond. Guests included Julianne Hough, Derek Hough, Katherine Langford, Raymond Braun, Trace Lysette, Johnny Sibilly, Tommy Dorfman, JoJo, Bea Miller, and more. 

Video of Darren Criss performing ‘Issues’ with Justin Tranter at the Spirit Day concert is available here:

Video of Dan Reynolds performing ‘Believer’ with Justin Tranter at the Spirit Day concert is available here:

In the lead up to Spirit Day, GLAAD released videos of celebrities discussing bullying and calling for Spirit Day participation:

GLAAD Campus Ambassadors:

Laverne Cox:

Tyra Banks:

Kyle Richards:

Patrick Starrr:

Jay Versace:

NBA player, Detroit Pistons Reggie Bullock:

WWE Superstar Finn Bálor:

Alyssa Milano:

Mj Rodriguez:

Michelle Visage:

Ross Mathews:

Kim Petras:

Networks and platforms including ABC/Disney, CBS, FOX, Freeform, HBO, iHeartRadio, NBC, Showtime, Telemundo, TNT/TBS, and Univision will participate on social media or through talent. Hulu will present a tray of LGBTQ-inclusive content.

Cast members from the film Boy Erased, FX’s Pose, The CW’s Charmed, NBC’s Will & Grace, SyFy’s Wynonna Earp, and ABC’s Grey’s Anatomy, How to Get Away with Murder, For the People, and Station 19 will participate in Spirit Day.

Additional participants include:

Barbra Streisand, Mariah Carey, Laverne Cox, Samantha Bee, Sterling K. Brown, Tyra Banks, Rosario Dawson, Viola Davis, Felicity Huffman, Jazz Jennings, Alyssa Milano, Bebe Rexha, Mj Rodriguez, Yara Shahidi, Troye Sivan. Also: Ana Barbara, Roger Bart, Tiffany Boone, Raymond Braun, Auli’I Cravalho, Alan Cumming, Dounia, Adam Eli, Richard Fowler, Kat Graham, Ben Hazelwood, Tiffany Hendra, Alfonso Herrera, Rodrigo Heng-Lehtinen, Kit Hoover, Blair Imani, Mila Jam, Lauren Jauregui, Leslie Jordan, Mario Jose, Keltie Knight, Alicia Machado, Ross Mathews, Tiq Milan, Nancy O’Dell, Jenna Ortega, Natalie Morales, Carole Radziwill, Marco Antonio Regil, Kyle Richards, Cesar DeLeon Rodriguez, Amiyah Scott, Brandon Stansell, Patrick Starrr, Jacob Tobia, William Valdés, Jay Versace, Michelle Visage, Dana Warrior, Kiyah Wright, and more.

Showtime actors including Kelly Aucoin, Asia Kate Dillon, Toby Leonard Moore, Condola Rashad, and Dan Soder (Billions); Andrew Rannells, Paul Scheer, Kurt Braunohler (Black Monday); Frankie Shaw, Miguel Gomez (Smilf); Judy Greer, Riki LIndhome, Juliocesar Chavez (Kidding); Graham Rogers (Ray Donovan); and Amy Hargreaves (Homeland).

TNT/TBS actors including Ryan Gaul, Allen Maldonado, Taylor Mosby, Dante Hoagland (The Last O.G); Jon Bass, Sasha Compere, Karan Soni, Geraldine Viswanathan (Miracle Workers); Carly Jibson and Dan Beirne (The Guest Book);  Connie Nielsen and Golden Brooks (I Am The Night); Judy Reyes and Jenn Lyon (Claws); the cast and crew of The Detour, Search Party, Tell Me Your Secrets and style icon Jenna Lyons.

Singer Bebe Rexha helped kick off the countdown to Spirit Day when she presented Favorite Artist – Rap/Hop Hop at the American Music Awards last week. Rexha wore a new Spirit Day pin on stage. Photo here:

Hosts of Access, Caso Cerrado, CNN New Day, Despierta América, E! News, the Elvis Duran Show, Entertainment Tonight, Extra, Full Frontal with Samantha Bee, Good Day New York, Good Morning America, Jimmy Kimmel Live!, The Late Show with Stephen Colbert, The Late Late Show with James Corden, Live with Kelly and Ryan, MSNBC Velshi & Ruhle, Suelta la sopa, The Talk, TODAY, Un Nuevo Día, The View, Watch What Happens Live, and Ilia Calderón as well as other Univision anchors will participate by wearing purple on Spirit Day. On-air logos of CNBC, MTV, VH1, and Logo will also turn purple today for Spirit Day. CNBC hosts around the world will participate and employees will also sport purple.

Sports leagues including Major League Baseball, Major League Soccer, the NBA and WNBA will share #SpiritDay messages on social media. Out Nascar driver Stephen Rhodes and NBA players Reggie Bullock (Detroit Pistons), John Henson (Milwaukee Bucks), Michael Beasley (New York Knicks), and Jeremy Lin (Atlanta Hawks) are all scheduled to participate. GLAAD partner Athlete Ally, a nonprofit working to educate and activate athletic communities to eliminate homophobia and transphobia in sports and to exercise their leadership to champion LGBTQ equality, will participate along with Athlete Ally Professional and Olympic Ambassadors including Martina Navratilova, Minnesota Vikings player Johnny Stanton, MLS player Sacha Kljestan, former NWSL player Lori Lindsey, PGA golfer Tadd Fujikawa, LPGA golfer Melissa Reid, and Olympians Esther Lofgren and Khatuna Loring.

WWE Superstars will also go purple including Finn Bálor:

Landmarks participating in American Eagle Outfitters Times Square, Nasdaq, Thomson Reuters Times Square, Viacom’s 1515 Broadway, Target Plaza South (Minneapolis), and the Wells Fargo Duke Energy Building (Charlotte).

Uganda activist Dr. Frank Mugisha along with international organizations LGBT Foundation (UK),    The Equality Project (Australia), Amazin LêThi Foundation (Vietnam), Russian LGBT Network, and China SOGIE Youth Network will also participate.

“Spirit Day is a day of national importance that highlights the serious issue of bullying and its disproportionate impact on LGBTQ youth,” said GLAAD CEO & President Sarah Kate Ellis. “It also sends powerful messages of support, letting LGBTQ and other marginalized youth know that they are not alone – something sorely needed in our culture today.”

Coinciding with National Bullying Prevention Month, Spirit Day began in 2010 after a high school student posted the idea to her Tumblr page following the suicide deaths of several LGBTQ and LGBTQ-perceived young people.

According to GLSEN's most recent National School Climate Survey, 57.6% of LGBTQ students felt unsafe at school because of their sexual orientation and 43.3% because of their gender expression. GLSEN also reported that 85.2% of LGBTQ students experienced verbal harassment (e.g., called names or threatened) at school based on a personal characteristic.

For more information on Spirit Day and how GLAAD accelerates acceptance, visit