Highland Imports Commits $100,000 to GLAAD and Brings True Colours Cava Signature Rainbow Bottle to 30 States

November 15, 2018


New York, NY - Highland Imports, LLC today debuted True Colours Cava in the U.S. and committed a $100,000 donation to GLAAD for its work to accelerate acceptance of the LGBTQ community globally. True Colours Cava’s signature rainbow bottle will be available in the 30 states in which Cost Plus World Market retail stores carry wine.

For photos of True Colours Cava: https://www.glaad.org/blog/true-colours-cava-debuts-us-and-commits-100000-accelerate-lgbtq-acceptance-glaad
For more information about True Colours Cava: http://www.truecolourscava.com

“Highland Imports is boldly displaying their support for LGBTQ people at a time when the community needs brands to stand up proudly and loudly,” said Zeke Stokes, GLAAD Vice President of Programs. “This generous commitment to GLAAD will help accelerate LGBTQ acceptance as we work to create a world where LGBTQ people can let their true colors shine brightly."

A donation will be made to GLAAD for every bottle of True Colours Cava purchased in the U.S. Highland Imports committed a minimum donation of $100,000 within the first year.

Altia Sweden first created True Colours Cava in support of European LGBTQ people and issues. Altia developed a fun product that promotes and promises "Love is Sparkling...and Social!" Altia Sweden took it one step further and a portion of the proceeds from the sales of True Colours Cava, support The Rainbow Foundation and their work for LGBTQ communities within Europe. True Colours Cava is from the Penedes region of Spain and is produced using a blend of Macabeo, XAREL.LO, Parellada, and Chardonnay grape varietals. It has an aging process of 14 months.

"Making the decision to bring True Colours Cava into our portfolio was an easy one,” said Oliver MacKinnon III, President of Highland Imports, LLC. “The cava is outstanding and the packaging is brilliant. Selecting GLAAD to be an integral part of our program was also an easy decision. GLAAD embodies the very essence of Alita's efforts to support human rights and social awareness. We are very excited to introduce True Colours Cava to the U.S. and continue the momentum started in Europe."

Highland Imports committed to bring the momentum of True Colours Cava from the European markets to the U.S. market and continue supporting the LGBTQ community. True Colours Cava has also partnered with several national distributors. For more information about True Colours Cava please visit www.truecolourscava.com.