GLAAD Launches New Visual Identity, Designed by Lippincott

April 15, 2010
Richard Ferraro Director of Communications (646) 871-8011 Kathleen Hatfield Lippincott (212) 521-0052

April 15, 2010, New York, NY - The Gay & Lesbian Alliance Against Defamation (GLAAD) has unveiled its new logo, designed by global design and brand strategy consultancy Lippincott. The energetic visual identity will feature prominently across GLAAD's programs and events as the organization commemorates its 25th anniversary year.

The refreshed look and feel is part of an initiative to build awareness of GLAAD’s work to amplify the voice of the lesbian, gay, bisexual and transgender (LGBT) community. The official launch of the new identity coincides with the 21st Annual GLAAD Media Awards ceremonies in Los Angeles on April 17 and San Francisco on June 5.  The logo was first unveiled at the New York ceremony on March 13.

The new GLAAD identity is simple and clear; it plays off a recognized symbol for communication to represent the organization’s programmatic work to empower LGBT people and allies to share their stories, hold the media accountable for the words and images they present, and help grassroots organizations communicate effectively.  By ensuring that the stories of LGBT people are heard through the media, GLAAD promotes understanding, increases acceptance, and advances equality.  Four separate color versions of the logo are in use, in vibrant orange, green, blue, and purple. This flexibility showcases GLAAD’s range of work, from the GLAAD Media Awards to programmatic resources for media to report on LGBT issues. 

The colors express the diversity, energy and passion within GLAAD and the shape of the mark suggests movement, growth and momentum–all key ingredients in GLAAD’s work to build support for full equality through the media. Created pro-bono by Lippincott, the design has already generated accolades; it won second place in the non-commerce logo category in the Identity: Best of the Best 2010 global design competition.

“Words and images matter,” said GLAAD President Jarrett Barrios. “Our new brand identity represents GLAAD's advocacy work to grow acceptance and understanding of our community through today's ever-changing media landscape."

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Lippincott is a leading brand strategy and design consultancy.  The firm was founded in 1943 as Lippincott & Margulies and pioneered the discipline of corporate identity.  Lippincott operates globally from its offices in the United States, Europe, Asia and the Middle East.  Recent clients include American Express, Citigroup, Delta Air Lines, ExxonMobil, IBM, Mashreq, McDonald’s, Nissan, Samsung, Sprint, Vale and Walmart. For more information, visit