Membership Director

Membership Director

Location: 
Los Angeles, CA or New York, NY

About GLAAD

As the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization, GLAAD is at the forefront of accelerating acceptance to ensure fair, accurate, and inclusive representation that leads to cultural change. For over 30 years, GLAAD has been a dynamic media force rewriting the script for LGBTQ acceptance. Our work tackles tough issues that shape the narrative and provoke dialogue that leads to cultural change. 

GLAAD operates with support from foundations, corporations and individuals from every corner of the United States. Our highly skilled team of more than 50 staff work out of our Headquarters in New York and an office in Los Angeles, and support our expanded reach through multiple chapters across the country. Over the past several years, GLAAD has achieved rapid and significant growth and currently has an annual operating budget of approximately $12 million.

The Opportunity

The Membership Director is responsible for executing the Membership program’s goals through planning, development, and completion of all GLAAD’s direct mail and stewardship strategies. The Membership Director also tracks membership gifts in conjunction with the Finance department, conducts project research, report compilation and analysis, drafts member correspondence, and other projects as needed. Position may actually be located in NY or CA and position may work remotely.

The Membership Director will be responsible for raising $850,000+ in direct appeal contributions and renewals and will work alongside Major Gifts, Strategic Partnerships, and Foundations staff to meet the Development department’s annual revenue goal. The Membership Director will also maintain a regular schedule of individualized donor communications, produce communications content to ensure all donors understand the impact of their gifts, and oversee all methods of donor acknowledgement and recognition. This position will be part of a national development team responsible for raising over $11 million in annual contributions from individuals, corporate partners, and foundations, with plans to significantly increase that amount in coming years.

 

Responsibilities:

• Meet or exceed Membership revenue goal of $850,000+ associated with direct mail, e-appeals, renewals and Membership campaigns.
• Develop a detailed calendar and deliver direct marketing and stewardship activities, and monitor calendar for status and completion of tasks
• In addition to a traditional fund raising role, candidates are required to have experience in developing DIY, celebrity and pop-culture engagements.
• Manage the annual Membership budget, including tracking of quarterly and annual budget compliance, consistently looking for creative ways to lower the cost of fundraising
• Organize and distribute quarterly communications to current donors to increase donor engagement and retention.
• Develop and implement innovative programs and projects to thank and steward donors.
• Develop and implement new donor acknowledgement system -- draft thank you letters, receipts, pledge statements, and implement system for cultivation calls for increased donor retention
• Provide support to the Development team including but not limited to: drafting, editing and proofreading member and stewardship correspondence,
• Manage internal data pulls, review of direct marketing and stewardship package design and vendor relationships; manage extraction/segmentations of mailings and coding of membership level gifts
• Enter and track donor relations and stewardship activities in Raiser's Edge
• Track direct mail marketing, e-appeals, and other direct mail campaign performance broken down by segment, indicating response rates, gift levels, cost per piece, and net revenue, produce weekly and monthly reports with this information, analyzing membership trends and results
• Manage weekly and monthly gift collections efforts
• Work cross-departmentally, including with I.T. department, to implement reliable and successful electronic membership and stewardship campaigns
• Manage Membership Coordinator
• Manage an annual acquisition test program with GLAAD’s direct marketing agency; and incorporate findings into future piece creation
• Manage the production of donor base reports based on selected giving histories and demographic data
• Participate in staff meetings, planning meetings, and other meetings as needed
• Complete other duties as assigned


Qualifications:

• Required: This position requires prior experience working in a membership setting in direct mail, e-appeals, and/or telemarketing
• Required: Minimum of five (5) years of direct mail, telemarketing and e-appeal experience with a strong preference given to those with previous experience working in direct mail marketing agency
• Required: Track record of developing DIY, celebrity and Pop-culture engagements.
• Required: Database processing experience, preferably in direct marketing environment
• Required: Demonstrated success at meeting or exceeding clearly defined revenue goals
• Required: College degree or equivalent level of professional work experience
• Excellent organizational skills, including attention to detail
• Excellent written and oral communication skills
• A commitment to GLAAD’s mission and an understanding of its complex programs
• Excellent time management skills
• Creativity, energy, confidence and integrity
• Initiative and independence, combined with the ability to work well as part of a team
• Ability to manage several projects simultaneously and to succeed under pressure
• Ability to be both engaging and professional when making presentations at events and meetings
• Ability to work well with others and to exhibit strong interpersonal skills
• Strong research background
• Strong knowledge of word processing, donor database programs (i.e. Raiser’s Edge) and spreadsheet programs
• Excellent customer service skills and sense of humor
• Understanding of and/or interest in history and current issues concerning the representation of the gay, lesbian, bisexual and transgender communities in the media


Physical Requirements and Working Conditions:
• Must possess mobility to work in a standard office setting and to use standard office equipment, including a computer, and to attend meetings at various sites within and away from the city as necessary, including nationwide travel as necessary
• Availability to work off-hours shifts or events as required
• Strength to lift and carry materials weighing up to 40 pounds
• Ability to work outdoors and indoors in a variety of weather and temperature conditions

 

Supervisor:

The Membership Director reports directly to the Chief Development Officer.

Compensation:

Salary commensurate with experience. This is a full-time, exempt level position. Benefits include 403(b) retirement plan participation; escalating vacation beginning with three+ weeks, paid sick and personal days and holidays; flexible work arrangements program; and organization-paid health benefits, including medical, dental, vision healthcare and dependent options; flex spending accounts, and life and long-term disability insurance.


Notes:
• GLAAD does not have the ability to provide relocation benefits to candidates
• Candidates MUST be able to pass both financial and criminal background check
• The above statements are intended to describe the general nature and level of work performed by people assigned to this classification; They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified, and Management reserves the right to revise or amend duties at any time
• The work of GLAAD resembles a campaign-style work environment; there is always a high level of energy, excitement, and activity for everyone in the organization; preparing for the next events/activities to accomplish our important media advocacy work, fighting defamation against the LGBT community and advocating for LGBT equality and acceptance. Staff members are expected to consciously and continuously promote the mission, values, programs, and impact of the organization when presented with opportunities for participating in membership development and reaching out to personal connections on behalf of GLAAD.

To Apply:

https://glaad.bamboohr.com/jobs/view.php?id=58


Glaad promotes and ensures fair, accurate, and inclusive representation of people and events in the media as a means to build a culture that embraces full acceptance of the LGBT community, thereby eliminating homophobia, transphobia, and discrimination based on gender identity and sexual orientation.
GLAAD is an equal opportunity employer.