Head of Research, GLAAD Media Institute

Head of Research, GLAAD Media Institute

New York, NY


As the world’s largest LGBTQ media advocacy organization, GLAAD is at the forefront of accelerating acceptance to ensure fair, accurate, and inclusive representation that leads to cultural change. For over 35 years, GLAAD has been a dynamic media force rewriting the script for LGBTQ acceptance. Our work tackles tough issues that shape the narrative and provoke dialogue that leads to cultural change. 

The work of GLAAD resembles a campaign-style work environment; there is always a high level of energy, excitement and activity for everyone in the organization; preparing for the next events/activities to accomplish our important media advocacy work, challenging anti-LGBTQ rhetoric and changing hearts and minds about our need for full equality. Staff members are expected to consciously and continuously promote the mission, values, programs, and impact of the organization when presented with opportunities for participating in membership development and reaching out to personal connections on behalf of GLAAD.


Reporting to the Executive Vice President of GLAAD’s Media Institute, the Head of Research will be responsible for leading and owning all research and analytics across all of GLAAD’s verticals in the areas of entertainment, media and advertising and using qualitative and quantitative analysis to develop audience insights and inform GLAAD’s programming in these areas to drive LGBTQ acceptance. The Head of Research will be a strategic thought partner to the Executive Vice President in assessing audience demand, national trends and growth opportunities for the expansion and advancement of GLAAD’s work. This role will build best in class systems, processes, survey tools and reporting capabilities to support all research and analytic activities and programs.

Additionally, the Head of Research will collaborate with all of GLAAD’s operating divisions and provide oversight and align the work of the Director of Entertainment Research and other consulting partners responsible for targeted media research.


Strategy, Vision & Leadership

  • In partnership with the EVP of GLAAD’ Media institute, set a broad and integrated vision, strategy and roadmap for building a best-in-class research and analytics infrastructure to support multiple GLAAD Media Institute verticals.
  • Oversee and set the vision and strategy for all existing and new research activities, analytics and polling across all content and programming areas of GLAAD, including developing markets, partnerships, and opportunities for GLAAD Research to be picked up by media, advocates, and organizations in a manner that accelerates LGBTQ acceptance.
  • Lead and drive efforts to monetize and build new revenue streams to support GLAAD’s research activities through the cultivation of relationships with funders, corporations and other organizations.
  • Provide counsel, inspiring leadership and direction to the GLAAD research team including strategy consultants whose work touches on research to ensure that there is vision alignment and measurable impact and outcomes of all research activities. 
  • Own the presentation of research findings to GLAAD senior leadership to help shape new directions and programming activities to further promote LGBTQ acceptance.
  • Collaborate with multiple stakeholders and cross functional teams to understand business goals and ensure that the design and implementation of all research projects and related activities support decision-making and programming across the key verticals of GLAAD’s Media Institute.
  • Keep informed of emerging trends and developments in the research arena and leverage this knowledge to provide significant thought leadership to advance GLAAD’s core work and mission.     

Research Implementation, Analytics & Project Oversight

  • Lead and drive all existing and new proprietary quantitative and qualitative studies from conceptualization stage to final report presentation including determining all research methodologies, processes, data measures and metrics. 
  • Develop with the senior leadership and research team, a robust and disciplined approach for all research design and analysis to ensure deliverables are met and project goals achieved. 
  • Effectively manage a diverse range of projects by monitoring key timelines and details, development of research tools and techniques, analysis of data, and delivery of final reports with relevant findings.
  • Cultivate and foster relationships with both internal and external parties to support research activities and outcomes.
  • Translate research into actionable ideas and initiatives that influence brands and programming 
  • in the media, entertainment and advertising industries that promote LGBTQ acceptance. 
  • Use analytics and KPI to track and analyze cultural trends, opportunities, and successes.
  • Standardize GLAAD’s systems, processes, methodologies and technologies utilized to support all research activities.
  • Perform other duties as may be assigned by the Executive Vice President, GLAAD Media Institute.


  • Undergraduate degree in marketing, research or a related field required. Master’s preferred.
  • 12-15 years of progressively responsible research experience; of which at least seven years were in a senior leadership role leading the research function in the marketing entertainment, media and advertising industries.
  • Background in designing, executing, and analyzing qualitative research and other qualitative methods that provide information and new insights to inform programming and organizational planning.
  • Strong experience in quantitative research, including survey design, creative question writing, sample design, and analysis.
  • Experience managing large, complex research projects and teams involving media and entertainment
  • Prior experience in a research role and social impact organization with established connections in the LGBTQ community is a strong plus.


  • Disciplined, Creative & Highly Skilled Researcher: Deep understanding of research methodologies and ability to use multiple data sources (e.g., custom research, secondary resources, ratings data, digital analytics, etc.) to effectively provide insights about trends, audience/public engagement, and impact of program initiatives.
  • Leadership: A natural ability to inspire, lead and influence others combined with superior interpersonal and relationship building skills that enable you to effectively establish collaborative partnerships at all levels of the organization and with multiple stakeholders. 
  • Critical and Analytical Thinker:  Exceptional ability to understand and integrate complex data concepts, analyze trends and forecast the impact of research results on business priorities and program planning
  • Communication & Presentation Skills: Superior ability to interpret complex data and deliver clear, easy-to-understand, and visually compelling presentations to diverse audiences, stakeholders and senior staff that tell thematic and cohesive stories.
  • Project Management: Exceptionally strong analytic, quantitative and project management abilities with high level of attention to detail and accuracy.  Able to set priorities, balance multiple small and large-scale projects, meet tight deadlines and incorporate data into the decision-making process.
  • Tech Savvy: Extensive knowledge of a diverse technologies and systems that support research, data collection and KPI/ analytics.
  • Adaptable & Flexible: Ability to thrive in a very fast-paced, creative and dynamic environment.
  • Passionate: Love all things media, entertainment and advertising with a proven track record of LGBTQ advocacy.
  • Commitment: A strong commitment to GLAAD’s mission and core values.


  • Must possess mobility to work in a standard office setting and to use standard office equipment, including a computer.
  • Willingness to travel within the city and nationally as necessary; and work alternative work schedules and remotely as needed, including nights/weekends. 

Disclaimer:  This job description is meant to describe the general nature and level of work to be performed in this job and is not intended to be inclusive of all the assigned functions, responsibilities, or aspects of the job. GLAAD may at its sole discretion amend this job description at any time with or without notice. 

Employees must be able to perform the essential functions of the job satisfactorily and if requested, reasonable accommodations may be made to enable employees with disabilities to perform the essential functions of the job, absent undue hardship.  


GLAAD is committed to providing equal opportunity to all employees and applicants for employment without regard to race, religious creed, color, gender identity, gender expression, age, national origin, ancestry, citizenship status, physical or mental disability, medical condition, pregnancy, marital or veteran status, sexual orientation, height and weight, or other personal characteristics as may be protected by applicable law. We especially encourage members of historically underrepresented communities to apply, including LGBTQ people, women, people of color, and people with disabilities.


GLAAD was established with the premise that expanding diversity within the organization enhances the work experience and furthers the understanding of the entire mission that GLAAD is based upon. An atmosphere of civility and mutual respect towards difference is indispensable to the work process and enables the free interchange of ideas that is the basis of a successful organization. These differences may be cultural, ethnic, religious, intellectual, ideological or political. Each of these qualities is integral to the identity we form as individuals, and all are essential to creating a vibrant workforce here at GLAAD comprised of individuals with 

unique perspectives and backgrounds. GLAAD has committed itself to a workforce of inclusion, respect for difference, and fairness, and guarantees the same rights to all its employees to ensure the fullest degree of success within the organization.


Competitive salary commensurate with experience. Benefits include 403(b) retirement plan participation; escalating vacation beginning with 17 days, paid sick and personal days and holidays; and organization-paid health benefits, including medical, dental, vison healthcare and dependent options; flex spending accounts, and life and long-term disability insurance. 


GLAAD has engaged Chaloner, a national executive search firm to conduct this search. Interested candidates should log on to the link below to apply for this role.