Director of Planned Giving

Director of Planned Giving

New York, NY


As the world’s largest LGBTQ media advocacy organization, GLAAD is at the forefront of accelerating acceptance to ensure fair, accurate, and inclusive representation that leads to cultural change. For over 35 years, GLAAD has been a dynamic media force rewriting the script for LGBTQ acceptance. Our work tackles tough issues that shape the narrative and provoke dialogue that leads to cultural change. 

The work of GLAAD resembles a campaign-style work environment; there is always a high level of energy, excitement and activity for everyone in the organization; preparing for the next events/activities to accomplish our important media advocacy work, challenging anti-LGBTQ rhetoric and changing hearts and minds about our need for full equality. Staff members are expected to consciously and continuously promote the mission, values, programs, and impact of the organization when presented with opportunities for participating in membership development and reaching out to personal connections on behalf of GLAAD.


The Director of Planned Giving will be a proven, entrepreneurial and exceptionally resourceful fundraising and development professional driven to help shape and significantly advance GLAAD’s planned giving program and contribute to GLAAD’s overall annual fundraising goal of $12 - $15M for fiscal year 2019. Reporting to the Chief Development Officer, the Director of Planned Giving directs a robust fundraising program to promote, cultivate, solicit and steward deferred gifts to GLAAD, and facilitates all legal administration of new and on-going estates of which GLAAD is a beneficiary. This is an outstanding opportunity to join a fast-paced, collaborative and creative fundraising team forging new directions and approaches that push the bar on driving revenues to support the critically important work of GLAAD.  


  • Execute a comprehensive planned giving program with a goal to increase the overall number of donors and the amount of their gifts.

  • Initiate gift discussions and develop strategies that are helpful and appropriate for prospects and that benefit GLAAD.

  • Implement a planned giving marketing plan and create an annual budget for the plan.

  • Steward existing Legacy Members to ensure bequests remain GLAAD gifts.

  • Build a program to eventually include annual events in key markets honoring the Legacy Members.

  • Create and update collateral and marketing material for planned gifts.

  • Manage relationships, contracts and programs with the GLAAD's planned giving marketing vendor – MarketSmart.  

  • Facilitate necessary administration, court filings, written communications for estates with GLAAD as beneficiary and/or as executor; maintain files on donors and estates; track wills in probate and trusts in administration as appropriate.

  • Work collaboratively with donors and prospects to determine appropriate method of charitable giving.

  • Oversee and update the GLAAD's planned giving website which is hosted by MarketSmart.

  • Assist with, support and participate in fundraising events and stewardship activities with development team colleagues including possibly managing a portfolio of major donors as the Legacy Program grows until it becomes a full-time role.

Perform other duties as may be assigned by the Chief Development Officer.


  • Bachelor’s degree (B.A. or B.S.) from an accredited college or university. Master’s Degree preferred.  

  • A minimum of ten years’ legal and/or fundraising experience that includes building a successful planned giving program for a non-profit organization or leading a major initiative for a law firm.


  • Personal success in presenting, negotiating and closing gifts to a charitable organization (or related sales closings).

  • Superior communications skills, both in writing and orally, including presentations to prospects, donors, professionals.

  • Exceptional interpersonal skills and judgment, and a strong desire to promote GLAAD by establishing productive relationships on the GLAAD's behalf; facility around conversations about end-of-life issues

  • An entrepreneurial attitude: mental flexibility to navigate through highly varying work; ability to prioritize tasks.

  • Exemplary ethical standards.

  • Ability to thrive in a fast paced, results-driven, entrepreneurial environment and easily adapt to shifts

  • in direction and changing priorities

  • Tenacious commitment to the achievement of agreed upon performance goals and fundraising targets 

  • Superior organization, project management analytic and logistics skills and a proven concern for detail, timely follow-through and meeting multiple and competing deadlines.

  • Exceptional partnership and relationship building skills resulting with ability to artfully close deals  

  • Demonstrated ability to work effectively with people of diverse races, ethnicities, nationalities, sexual orientations, gender identities, socio-economic backgrounds, religions, ages, English-speaking abilities, immigration status, and physical abilities in a multicultural environment.

  • Experience working with and familiarity with issues of particular relevance to the LGBTQ community.

  • Strong commitment and passion for GLAAD’s mission and core values.


  • Must possess mobility to work in a standard office setting and to use standard office equipment, including a computer.

  • Willingness to travel within the city and nationally as necessary; and work alternative work schedules and remotely as needed, including nights/weekends. 

  • Ability to work outdoors and indoors in a variety of weather and temperature conditions.

Disclaimer:  This job description is meant to describe the general nature and level of work to be performed in this job and is not intended to be inclusive of all the assigned functions, responsibilities, or aspects of the job. GLAAD may at its sole discretion amend this job description at any time with or without notice. 

Employees must be able to perform the essential functions of the job satisfactorily and if requested, reasonable accommodations may be made to enable employees with disabilities to perform the essential functions of the job, absent undue hardship.  


GLAAD is committed to providing equal opportunity to all employees and applicants for employment without regard to race, religious creed, color, gender identity, gender expression, age, national origin, ancestry, citizenship status, physical or mental disability, medical condition, pregnancy, marital or veteran status, sexual orientation, height and weight, or other personal characteristics as may be protected by applicable law. We especially encourage members of historically underrepresented communities to apply, including LGBTQ people, women, people of color, and people with disabilities.


GLAAD was established with the premise that expanding diversity within the organization enhances the work experience and furthers the understanding of the entire mission that GLAAD is based upon. An atmosphere of civility and mutual respect towards difference is indispensable to the work process and enables the free interchange of ideas that is the basis of a successful organization. These differences may be cultural, ethnic, religious, intellectual, ideological or political. Each of these qualities is integral to the identity we form as individuals, and all are essential to creating a vibrant workforce here at GLAAD comprised of individuals with unique perspectives and backgrounds. GLAAD has committed itself to a workforce of inclusion, respect for difference, and fairness, and guarantees the same rights to all its employees to ensure the fullest degree of success within the organization.

Competitive salary commensurate with experience. Benefits include 403(b) retirement plan participation; escalating vacation beginning with 17 days, paid sick and personal days and holidays; and organization-paid health benefits, including medical, dental, vison healthcare and dependent options; flex spending accounts, and life and long-term disability insurance. 


Interested candidates should submit a cover letter and resume to