COURSES

The variety of courses offered by the GLAAD Media Institute provides activist, spokesperson, and media engagement training for LGBTQ advocates and allied movements. The GLAAD Media Institute also provides education for media professionals on fair, accurate, and inclusive coverage about the LGBTQ community.

ENGAGEMENT 101: TELLING YOUR STORY: MESSAGING AND MEDIA TOOLS FOR TODAY'S ACTIVIST

Participants will learn the basics about media structure and how to tell their stories in traditional, online, and social media platforms. Equipped with research and best practices gleaned from more than 30 years of experience, GLAAD will work with participants to reach and teach the movable middle about the LGBTQ community through compelling storytelling combined with the best and most up-to-date tools and know-how for general activism and media engagement.

ENGAGEMENT 102: MEDIA ADVOCACY ESSENTIALS FOR TRANSGENDER PEOPLE

Designed specifically for transgender advocates, participants will learn the basics about media structure and how to tell their stories in traditional, online, and social media outlets. Equipped with research and best practices gleaned from more than 30 years of experience, GLAAD will work with participants to reach and teach the movable middle about the transgender community through compelling storytelling combined with the best and most up-to-date media savvy and know-how.

ENGAGEMENT 103: TELLING YOUR LATINX STORY: MESSAGING AND MEDIA FOR LATINX ACTIVISTS

Designed specifically for Spanish speaking and Latinx advocates, participants will learn the basics of media structure, as well as how to tell their stories in traditional, online, and social media outlets. Equipped with research and best practices gleaned from more than 30 years of experience, GLAAD will work with participants to reach and teach people through compelling storytelling combined with the best and most up-to-date media savvy and know-how. One-on-one practice on-camera interviews will help participants become comfortable doing media in Spanish and help build the skills and confidence needed to make the most of our media opportunities.

ENGAGEMENT 201: BUILDING YOUR MEDIA STRATEGY

Following GLAAD’s Engagement 101 course, this intermediate-level training helps advocates and allies sharpen their skills to reshape the mainstream narrative and address the lagging cultural acceptance and understanding of the LGBTQ community and other marginalized communities. Participants will receive more specialized one-on-one development with GLAAD’s trainers and take a deeper dive into the tools introduced in GLAAD’s 101 training and how to leverage the media to create change.

ENGAGEMENT 202: TELLING YOUR STORY THROUGH SOCIAL MEDIA

Designed for those who are starting to incorporate social media into their advocacy strategy, participants in this specialized course will receive a comprehensive overview of social media platforms, as well as leveraging social media for reaching expanded audiences, deeper storytelling, and accelerating acceptance. This course will teach participants the best practices to make the most of the potential for a variety of social media platforms, while also carefully avoiding pitfalls that exist in the social media sphere.