Wells Fargo lights Charlotte up purple and stands up against bullying for Spirit Day

By GLAAD |
October 17, 2019

Wells Fargo is once again a sponsor of Spirit Day, the world’s largest and most visible LGBTQ anti-bullying-campaign. Thousands of Wells Fargo employees wear purple around the world to show their solidarity with LGBTQ youth.  

Wells Fargo is lighting the Duke Energy Building in Charlotte, NC, purple to bring Spirit Day to Charlotte’s skyline. The company will also share stories to promote awareness of the seriousness of the issue of bullying and resources available. One of these stories will profile a transgender Wells Fargo team member and the acceptance she feels in the Wells Fargo workplace.  

Both of these stories will be shared internally and externally, and promoted on Wells Fargo’s social media channels. 

In addition to wearing purple on Spirit Day, Wells Fargo team members are encouraged to:

  • Take the PRIDE TMN ally Commitment Pledge, which gives ally team members the opportunity to learn more about the LGBTQ community and national organizations the company supports. The pledge also provides additional learning opportunities and an ‘ally certificate’ that allies can display in their work area. 

  • Change their photo on Wells Fargo’s intranet to purple using our PRIDE TMN snapshot creator, an opportunity to show their support by changing the color filter on their internal/corporate photo. 

  • Capture a photograph of themselves or their teams wearing purple and share the photo on social media using the #SpiritDay and #wellsfargo hashtags.

  • Download a special Spirit Day poster where they can add their team name and location, take a team photo, and upload the photo to our internal Team Moments share space. Photos will be collected and shared across the company following Spirit Day.