Twitter and MLB partner with GLAAD for Spirit Day!

October 18, 2016

For Spirit Day 2016, Twitter and MLB partnered with GLAAD to launch a #SpiritDay emoji in support of LGBTQ youth and to take a stand against bullying. 

"Since Spirit Day’s inception, Twitter has provided a powerful platform to encourage millions of people all around the world to take a stand against bullying,” said Sarah Kate Ellis, GLAAD President & CEO. “This year, with a dedicated emoji and the ongoing support of MLB, Spirit Day is sure to have an even broader reach with its important message of support for LGBTQ youth.”

"Year after year on #SpiritDay, Twitter has been where people around the world take a stand against bullying of LGBTQ youth. This October 20th, we're proud to come together with GLAAD and our partners at Major League Baseball to support #SpiritDay in a new way, and help amplify its inspirational messages of compassion, speaking up, and the power of the community," said Jeffrey Siminoff, Vice President of Inclusion and Diversity at Twitter.

Additionally on October 20th, Billy Bean, the Vice President of Social Responsibility & Inclusion with Major League Baseball, will be at Dodger Stadium prior to NLCS Game Five where he will wear a special purple t-shirt with #SpiritDay and the accompanying Twitter emoji to demonstrate MLB's commitment to the cause:

“MLB is proud to join Twitter and GLAAD in celebrating Spirit Day. By going purple we take a stand against bullying, and show our support for LGBT youth. Seeing our 30 clubs embrace this important day is a great example of our commitment to an inclusive and accepting environment throughout baseball," Billy Bean, MLB Vice President of Social Responsibility and Inclusion. 

Millions wear purple on Spirit Day, taking place on October 20, as a sign of support for LGBTQ youth and to speak out against bullying in all forms. Spirit Day was started in 2010 as a response to young people who had taken their own lives. With GLAAD’s help, Spirit Day has since garnered widespread support from celebrities, TV news and entertainment programs, corporations, organizations, schools, local communities, and even national landmarks.

Spirit Day is made possible by the generous support of its presenting partners Target and Wells Fargo, official partners, Dow, Google, NBA and WNBA, NFL, Viacom, and WWE, and supporting partners, American Eagle Outfitters, Barilla, Chobani, Comcast NBCUniversal, Kellogg’s, Kirkland & Ellis, Toyota Financial Services, and Zipcar. Additionally, Logo’s Global Ally campaign is a sponsor of Spirit Day’s international efforts, including the Spirit Day Kit in six different languages.

Current and previous Spirit Day participants include The White House, The Empire State Building, Britney Spears, Oprah Winfrey, Ellen DeGeneres, Cher, Shaquille O'Neal, Good Morning America, The Today Show, The View, The Talk, The Tonight Show, iHeartMedia, the NBA, the NFL, Major League Baseball, NASCAR, WWE, Facebook, Instagram, Twitter, Tumblr, the Las Vegas Strip, and more. For more information on Spirit Day and how GLAAD accelerates acceptance, visit