For Trans Awareness Week, GLAAD and Google partner to spotlight gc2b and the public's growing interest in trans issues


Following up their short film highlighting the importance of protecting Black trans lives, Google has released a new short film for Trans Awareness Week about Marli Washington, the founder of gc2b, a company that creates chest binders by and for the trans community. The film is one of Google's latest initiatives to highlight the resilience and excellence within the trans community.

The short film follows Marli's journey from inspiration to the founding of gc2b, spotlighting why products like chest binders are important to trans and non-binary people, and hearing from trans people about the way the product imprives their lives. "When you're aligned with who you are, you have the ability to do whatever you want."

This year, GLAAD partnered with Google to produce this film, alongside Raquel Willis and the Marsha P. Johnson Institute. The partnership is also debuting some of the data showcasing how Americans are seeking to learn about the trans community and become better allies. 

Google Trends Data is a timely and revealing reflection of the world, and notably the data indicates that America is trying to understand the root causes of the alarming epidemic of violence and murder faced by trans people, particularly Black trans women. 

For context, "Black trans lives matter" was searched 10x more in 2020 compared to 2019. Additionally, the following searches reached all-time highs:

  1. U.S. search interest for “transphobia” reached an all-time high in 2020
  2. U.S. search interest for “trans homeless” reached an all-time high in 2020
  3. U.S. search interest for “trans healthcare” reached an all-time high in 2020
  4. U.S. search interest for “black trans people killed” reached an all-time high in 2020
  5. U.S. search interest for “trans rights” reached an all-time high in 2020
  6. U.S. search interest for “trans women are women” reached an all-time high in 2020
  7. U.S. search interest for “trans activists” reached an all-time high in 2020
  8. U.S. search interest for “black trans lives matter” reached an all-time high in 2020
  9. U.S. search interest for “raquel willis” reached an all-time high in 2020
  10. U.S. search interest for “miss major griffin gracy” reached an all-time high in 2020
  11. U.S. search interest for “laverne cox” exceeded the minimum threshold to meet Google’s scale in 2020
  12. U.S. search interest for “shea diamond” reached an all-time high in 2020
  13. U.S. search interest for “andrea jenkins” reached an all-time high in 2020

While this Google search data is quantitative, it can be qualitatively estimated that there is growing interest in learning about the trans community, issues trans people face, and how to be better allies - with search interest in "allyship" about 5x higher than it was last year. 

Read more about Google's search trends here and check out GLAAD and Google's content partnership, visually debuting the data on Instagram. 

For Trans Awareness Week this year, be sure to read more about Google's Trans Awareness Week activations, celebrate the resilience of the trans community, click through to get to know trans leaders of color making change in their communities, more search trends, and above all, commit to supporting trans people year-round. 

According to Google, "who is marsha p johnson" is a breakout search. This Trans Awareness Week, let’s remember the...

Posted by GLAAD on Tuesday, 17 November 2020
Issues: