Toyota is a driving force against bullying this #SpiritDay

Toyota is supporting GLAAD's #SpiritDay today as an official sponsor by going purple sending a message of support to LGBT youth in a stand against bullying. 

Not only did Toyota Financial Services make their support known via social media, but they also powered the Spirit Day app, which allowed Spirit Day participants around the world to go purple and make the campaign one of the day's most talked-about topics.

“Toyota’s continued sponsorship of the ‘Go Purple for #SpiritDay’ app not only helps raise awareness of the important work being done by GLAAD, it’s a direct reflection of our values across the Toyota family. At Toyota, embracing and celebrating our differences has been strategic to our success,” said Mike Groff, President  & CEO of Toyota Financial Services. “Education and communication are key components in ending bullying and the ‘Go Purple for #SpiritDay’ app gives users access to resources to help ensure their schools and neighborhoods are safer places for everyone. Because, when we end bullying, we truly let kids and young adults develop into creative, unique and productive individuals who make our communities stronger, happier and healthier.”

On October 15, Spirit Day inspires millions to "go purple" to support LGBT youth in a united stand against bullying. According to GLSEN's 2013 National School Climate Survey, 8 out of 10 LGBT students experience harassment at school, and over 60% of LGBT students who did report a bullying case said their school staff did nothing. Spirit Day draws the participation of celebrities, corporations, media outlets, sports leagues, schools, faith institutions, national landmarks, and individuals around the world to take a stand against bullying and show their support for LGBT youth.

You can go purple now by putting on purple, posting about #spiritday, and sharing your favorite #spiritday posts on social media. Go to to turn your profile picture purple and learn more ways to get involved in Spirit Day.

Spirit Day is made possible by the generous support of its presenting Partners Wells Fargo and Target; official partners DOW, Google, NBA and WNBA, NFL and WWE; and supporting partners American Eagle Outfitters, Barilla, Chobani, Comcast NBC Universal, Kirkland and Ellis, and Toyota.

Past participants in Spirit Day include the White House, the Empire State Building, Oprah Winfrey, Ellen DeGeneres, Cher, Laverne Cox, Kim Kardashian, Demi Lovato, Ariana Grande, Shaquille O'Neal, Good Morning America, The Today Show, The View, The Talk, The Tonight Show, the NBA, the NFL, Major League Baseball, NASCAR, WWE, Facebook, Instagram, Twitter, Tumblr, the Las Vegas Strip, and more.