Tech giants stand against bullying, show their support for #SpiritDay

Facebook, Twitter and Tumblr are among the tech companies going purple to stand up against bullying this #SpiritDay. The success of Spirit Day has been boosted by social media since it began in 2010, and tech companies are proving their commitment to a more inclusive and equitable society.

Are you one of the millions of people around the world wearing purple and going purple online to stand against bullying for Spirit Day? We wanna see your selfies! Use the #SpiritDay tag on Twitter, Facebook, Instagram, Google+ and Tumblr and you could end up on our website. Check out some #SpiritDay pics on Instagram.

The official hashtag #SpiritDay has been trending at times throughout the day on Twitter, and the Twitter CEO Dick Costolo and other member of the Twitter staff went purple for the second year in the row.

Tumblr is supporting Spirit Day on its social media channels, as well. The idea for Spirit Day was first posted to Tumblr by Canadian teen Brittany McMillan in 2010, and the company observed the first Spirit Day in 2010 by turning its logo purple. Users can check out Tumblr's Spirit Day page to see all the purple posts by LGBT supporters this year. They have also shown their support on their own page.

Instagram was flooded with #SpiritDay pics, and the company posted about Spirit Day on Twitter:

Facebook is participating in Spirit Day by encouraging employees around the world to wear purple and posting staff photos.


Facebook has participated in Spirit Day since 2010, when an event page was created to promote the first Spirit Day, attracting hundreds of thousands of RSVPs. GLAAD worked with Facebook to remove hateful comments and images posted to the event page. In 2012, Facebook became the first social media company to be receive a GLAAD Media Award. You can check out how Facebook users are supporting Spirit Day here.

Google co-sponsored an anti-bullying hangout on Google+ with POPSUGAR Moms. GLAAD also participated in the conversation dedicated to reducing bullying and creating safe environments for children.

Uber went all-out for its first Spirit Day, posting photos from Uber's city teams wearing purple to Facebook. The city teams also posted photos to their social media channels.


Razorfish changed its social media profile pictures purple and encouraged its followers to support LGBT youth and oppose bullying.

Mobli has also set up a Spirit Day page for all of its users and encouraged its followers via Twitter and Facebook to support LGBT youth.

Other tech companies partnering with GLAAD this Spirit Day are Rappler and Zenith Optimedia.

Tweet your support for #SpiritDay now and help keep it trending!

Going purple is easy:

  1. Wear something purple today - whether it's a purple scarf, purple tie, or an entirely purple outfit, you'll be taking a stand 
    against bullying!
  2. Head over to to 
    turn your Facebook and Twitter profile pics purple right now to show LGBT youth you support them.
  3. Share your photos with us on Twitter, Facebook, Instagram, Tumblr and Google+ with the hashtag #SpiritDay - some may even be featured on theSpirit Day website.

With your help, young people everywhere will be able to walk into school or turn on TV and see a sea of purple. They'll see that the world has their back, and that it's okay to be who you are.