A presenting partner of the world's most visible anti-bullying campaign, Target’s participation in Spirit Day has a nationwide reach, but this year, they’re having a special focus on their hometown of Minneapolis, Minnesota. The lights of the Target Plaza South in downtown are lit purple, as well as the screens of their Minneapolis stores.

Target's Minneapolis flagship store lit up purple. (Target)

At their corporate headquarters, staff are handing out Spirit Day pins and postcards. Nationwide, Target is partnering with Snapchat to get the word out. Spirit Day Snapchat filters are available in all store locations, and ads created by illustrator Carra Sykes are running on the platform.

Target headquarters is also in the Spirit. (Target)

Target also teamed up this year with Carra Sykes, a young queer artist whose work you've almost definitely seen on Instagram, who created all the Spirit Day artwork for Target. Be sure to check out GLAAD's interview with Carra and visit any Target store today nationwide to use Sykes' filters on Snapchat and send messages of positivity to your friends. 

Filling the world with positive vibes this #SpiritDay! https://t.co/hgf5u5d7Z8 pic.twitter.com/Yvcgsc1RFE

— Target (@Target) October 19, 2017

About Spirit Day

Each year, millions go purple for GLAAD’s Spirit Day to support LGBTQ youth in a united stand against bullying. Started in 2010 by high school student Brittany McMillan in response to numerous young LGBTQ lives lost to suicide, Spirit Day now draws the participation of celebrities, schools, faith institutions, national landmarks, corporations, media outlets, sports leagues, and advocates around the world, all joining together to stand against bullying and support LGBTQ youth.

As anti-LGBTQ policies, hate crimes, and harassment are on the rise, it is now especially important to let all marginalized youth know they are supported. This year, Spirit Day is on October 19, 2017. Take the Spirit Day pledge to show LGBTQ youth you've got their backs at glaad.org/spiritday. Follow @GLAAD on Twitter, Facebook, Instagram, and Tumblr to keep up to date with #SpiritDay news.