Target encourages LGBTQIA+ youth to #TakePride for Spirit Day

October 21, 2021

For the 7th year in a row presenting sponsor, Target has partnered with GLAAD to show their allyship with the LGBTQIA+ community and support of Spirit Day. 

Earlier, this year Target launched the #TakePride campaign, celebrating stories of affirmation with works by LGBTQIA+ authors. The #takepride initiative showcases people being their authentic selves by letting their unique style shine, and highlights the diversity of the LGBTQIA+ community.You can experience more stories all year long with #TakePride on

Last year, influencer Parker Kit Hill joined GLAAD and Target to create 2020’s official Spirit Day Dance. Parker danced to “Just Do You” by India Arie and encouraged his - and our - followers to go purple and make their own dance videos to spread the Spirit Day message.

About Spirit Day:

Each year, millions go purple for GLAAD’s Spirit Day to support LGBTQ youth in a united stand against bullying. Started in 2010 by high school student Brittany McMillan in response to numerous young LGBTQ lives lost to suicide, Spirit Day now draws the participation of celebrities, schools, faith institutions, national landmarks, corporations, media outlets, sports leagues, and advocates around the world, all joining together to stand against bullying and support LGBTQ youth.

Presenting sponsors Target, Visible, and Wells Fargo, official sponsors NYC Department of Youth and Community Development, Porsche Cars North America Inc., Sally Hansen, and Mars Wrigley’s SKITTLES, and community sponsors Amazon, Kellogg Company, Kirkland & Ellis, National Basketball Association & Women’s National Basketball Association, NFL, Nike, and Shutterfly will all participate in Spirit Day.

In 2021, Spirit Day takes on a renewed importance due to the unprecedented challenges facing LGBTQ youth. Over the last year and a half, many LGBTQ youth have not been in school, unable to attend in-person meetings of Gay-Straight Alliances, Gender-Sexuality Alliances or on-campus colleges LGBTQ organizations. During this time, LGBTQ youth have also become increasingly vulnerable to the impacts of cyberbullying, specifically with heightened levels of anti-LGBTQ hate and harassment on social media. Some LGBTQ youth may be confined to a home environment that may be unsupportive or abusive. As well, an unprecedented number of anti-LGBTQ bills in state legislatures specifically targeting trans and nonbinary youth have been in the news. Calls to The Trevor Project’s hotline for LGBTQ youth have at times more than doubled since the COVID-19 pandemic began.

This year, Spirit Day is on October 21, 2021. Take the Spirit Day pledge to show LGBTQ youth you've got their backs at Follow @GLAAD on Twitter, Facebook, Instagram and TikTok to keep up to date with #SpiritDay news.