Take a selfie to take a stand! Get the #spiritday app

When was the last time anyone saw a teenager without a cell phone in hand? In school, on the street, in the mall, or on the couch, they are rarely without one. So, with nearly 2/3 of LGBT students reporting having felt unsafe at school, there is no better place to provide them access to critical anti-bullying resources and information than their cell phone. ​

GLAAD today announced the launch of the "Go Purple for #spiritday" app, powered by Toyota Financial Services. The free app provides users with anti-bullying resources, calls to action, and helps users take part in Spirit Day, the largest and most visible anti-bullying campaign in the world that supports LGBT youth. The app is available now for Apple, Android, and Amazon devices.


“Across the Toyota family, we are all very proud and excited to again support the Go Purple for Spirit Day app,” said Mike Groff, President & CEO of Toyota Financial Services. “It’s become a great tool to raise awareness of an issue that affects not only LGBTQ students, but really all students who have been targeted simply for being perceived as different. As a parent, I’ve taught my children that embracing what makes them different will ultimately help them get ahead in this world. By supporting initiatives such as GLAAD’s Spirit Day campaign, we help build a safe environment where all young people are given a chance to reach their full potential.”


Spirit Day, which will take place on October 16, inspires millions to wear purple or ‘go purple’ online in a united stand against bullying and to show their support for LGBT youth. Each year, Spirit Day draws the participation of celebrities, corporations, media outlets, sports leagues, schools, faith institutions, national landmarks, and individuals. Spirit Day is made possible by the generous support of its national partners PepsiCo and Wells Fargo, as well as official partner Comcast-NBCUniversal, and supporting partner American Eagle Outfitters.

For more information about Spirit Day, visit http://glaad.org/spiritday.