Sally Hansen partners with GLAAD for a second year with its colorful and inclusive “PRIDE COLLECTION”

By GLAAD |
May 19, 2020

For the second year in a row, iconic beauty brand Sally Hansen has released its bright and colorful PRIDE COLLECTION in partnership with GLAAD. Sally Hansen continues to support the LGBTQ community with its newest lineup, and is dedicated to continuing its support of GLAAD by raising awareness to the powerful message of LGBTQ inclusiveness. Again this year, Sally Hansen has made a monetary donation to GLAAD’s culture-changing work to accelerate LGBTQ acceptance and create a world where everyone is able to express themselves freely.

Taking its color inspiration from the new, inclusive PRIDE flag, Sally Hansen's collection features a range of eight eye-popping XTREME WEAR shades, each capped with both the iconic stripes and a rainbow heart, plus a limited edition Sally Hansen x GLAAD INSTA-DRI Pride Gift Set featuring six, vibrant shades.

“We are honored to continue our partnership with GLAAD for the second year in support of their culture-changing work with the LGBTQ community,” said Celia Tombalakian, Vice President of Sally Hansen Global & U.S. Marketing. “The new Sally Hansen Pride Collection was specially created to inspire self-expression through a range of bold and beautiful shades inspired by the evolution of the pride rainbow, allowing consumers to celebrate individuality and show their pride on their fingertips.”

“Although Pride may look a little different this June, visibility for the LGBTQ community has never been more important,” said John McCourt, GLAAD Senior Director. “With its colorful and inclusive nail collection, Sally Hansen has presented a bright and creative way for people to express themselves and their pride, showcasing the brand’s ongoing commitment to promoting LGBTQ acceptance.”

For 2020, Sally Hansen has not only expanded its PRIDE COLLECTIONS, it’s also added to the distribution. This year, Ulta Beauty and Walgreens will carry the collections in-store and online; CVS and Meijer will carry the collections in-store; Target and Amazon will carry the collections online. The XTREME WEAR PRIDE COLLECTION polishes will retail for $3.99 each. The INSTA-DRI PRIDE COLLECTION KIT will retail for $25.