Support for Ellen DeGeneres as J.C. Penney's new spokesperson continues to grow and shows no signs of stopping.

Over the weekend, LGBT supporters flooded a J.C. Penney store in New York City as part of an organized "Pink Dollar" flash mob.

The flash mob was so successful that even the store and district managers of J.C. Penney participated and wore pink.

Above, check out a video of the flash mob entering the Herald Square store.

Check out the rest of our photos from Saturday's "Pink Dollar" Flash Mob event below:

If you haven't already, take action now - thank J.C. Penney for standing up for Ellen. Get more background on Ellen and J.C. Penney at www.glaad.org/standupforellen.