PepsiCo says "Purple On!" in a stand against bullying for #spiritday

PepsiCo, national presenting partner and official food and beverage sponsor for this year's Spirit Day, is promoting its "Purple On" campaign to raise awareness about anti-LGBT bullying.

"PepsiCo strives to be a diverse and inclusive company because it is both the right thing to do and is critically important to the success of the business," wrote PepsoCo on its blog today. It continued, "PepsiCo supports a safe and inclusive workplace that values different perspectives, builds employee engagement, fosters creativity and fuels innovation."

Along with posting to its website in support of LGBT youth and promoting safe spaces, PepsiCo also took turned its website purple to social media to spread the word about Spirit Day.

 

“PepsiCo is deeply committed to building a workplace environment where all of our associates can bring their whole selves to work and are empowered to reach their full potential,” said PepsiCo Chairman and CEO Indra Nooyi. “That’s why we are pleased to partner with GLAAD in support of Spirit Day, which fosters a spirit of inclusion in our communities.”

Patrick McLaughlin, Senior Vice President of Human Resources for PepsiCo's Frito-Lay North America Division spoke at GLAAD's 2014 Game Changers! Gala in San Francisco last month.

Spirit Day, which takes place today, October 16, inspires millions to wear purple or "go purple" online in a united stand against bullying and to show their support for LGBT youth. Each year, Spirit Day draws the participation of celebrities, corporations, media outlets, sports leagues, schools, faith institutions, national landmarks, and individuals. Spirit Day is made possible by the generous support of its national partners PepsiCo and Wells Fargo, as well as official partners Comcast-NBCUniversal and Google, and supporting partner American Eagle Outfitters.

You can go purple now by putting on purple, posting about #spiritday, and sharing your favorite #spiritday posts on social media.

Check out glaad.org/spiritday for more about how to stand against anti-LGBT bullying and follow @GLAAD on Twitter to keep up to date with #spiritday news!​

Issues: