In what has become MTV tradition, the network is busting out all of the purple for this year's Spirit Day. Their shows, stars and their on-air logos are all sporting their best shade of purple to stand up against bullying of LGBT youth. The network has become one of the most enthusiastic supporters of Spirit Day and posted a celebratory article about Spirit Day's arrival, explaining why they are participating. MTV also turned their on-air logo purple with several different designs cycling through the day.
The brand has turned their banners, cover photos and profile pictures purple on twitter and other social media platforms too, along with interacting with their followers to promote participation in through #SpiritDay.
Here are some tweets by MTV and their partner entities.
Happy #SpiritDay! We have gone purple... Have you? http://t.co/M7A9oz9mpK
— MTV (@MTV) October 15, 2015
Got pride? Purple? Perfect. Share a pic of your look using the hashtag #SpiritDay! http://t.co/ZmSzhGqMsQ
— MTV Issues (@MTVIssues) October 15, 2015
Here's why we're going purple for #SpiritDay: http://t.co/0M5lYbEQGL pic.twitter.com/mOavLyMboz
— MTV2 (@MTV2) October 15, 2015
Here's why we're going purple for #SpiritDay: http://t.co/jmNCkblZto pic.twitter.com/JC0uj8SDhB
— mtvU (@mtvU) October 15, 2015
It's #SpiritDay! Take a stand against bullying and show your support for #LGBT youth: http://t.co/yDxvfHO63n pic.twitter.com/im9U4OWCzR
— VH1 (@VH1) October 15, 2015
We're going purple today, because bullying is no joke. #SpiritDay http://t.co/tVL7AD87bF
— Comedy Central (@ComedyCentral) October 15, 2015
It's #SpiritDay! Take a stand against bullying and show your support for #LGBT youth: http://t.co/DubByFXiJR
— TV Land (@tvland) October 15, 2015
Happy #SpiritDay! Go purple and take a stand against bullying. http://t.co/jN6EdIDi7o
— SPIKE (@spike) October 15, 2015
Happy #SpiritDay! Go purple and take a standing against bullying.
Posted by Spike on Thursday, 15 October 2015
Some of their participating shows include Faking It.
Happy #SpiritDay! Show your support for LGBT youth by going purple! pic.twitter.com/TRASw3c3Nz
— Faking It (@mtvfakingit) October 15, 2015
MTV's stars have taken to social media and gone purple for the day. Faking It's Rita Volk participated and Katie Stevens is even retweeting fan photos.
I changed my profile pic and went purple for #SpiritDay !! Go purple or send me a photo of you wearing purple to show your support today!!
— Katie Stevens (@thekatiestevens) October 15, 2015
Take a stand against bullying and support #LGBT youth by going purple for #SpiritDay on Oct. 15th: http://t.co/F6gqvTtbAw
— Rita Volk (@therealritavolk) October 15, 2015
Out artist Todrick Hall from MTV's new series Todrick released a video earlier in the week in which he spoke about being a role model for LGBT youth.
MTV's Look Different Campaign changed their logo to show their support. The campaign is helping erase the hidden racial, gender and anti-LGBT biases by opening up conversations between families and friends and celebrating diversity.
Wanna know more on anti-LGBT bullying? We got you: http://t.co/b0ig6AIVIv #SpiritDay
— Look Different (@LookDifferent) October 15, 2015
On October 15, Spirit Day inspires millions to "go purple" to support LGBT youth in a united stand against bullying. According to GLSEN's 2013 National School Climate Survey, 8 out of 10 LGBT students experience harassment at school, and over 60% of LGBT students who did report a bullying case said their school staff did nothing. Spirit Day draws the participation of celebrities, corporations, media outlets, sports leagues, schools, faith institutions, national landmarks, and individuals around the world to take a stand against bullying and show their support for LGBT youth.
You can go purple now by putting on purple, posting about #SpiritDay, and sharing your favorite #SpiritDay posts on social media. Go to www.glaad.org/spiritday to turn your profile picture purple and learn more ways to get involved in Spirit Day.
Spirit Day is made possible by the generous support of its presenting Partners Wells Fargo and Target; official partners DOW, Google, NBA and WNBA, NFL and WWE; and supporting partners American Eagle Outfitters, Barilla, Chobani, Comcast NBC Universal, Kirkland and Ellis, and Toyota.
Past participants in Spirit Day include the White House, the Empire State Building, Oprah Winfrey, Ellen DeGeneres, Cher, Laverne Cox, Kim Kardashian, Demi Lovato, Ariana Grande, Shaquille O'Neal, Good Morning America, The Today Show, The View, The Talk, The Tonight Show, the NBA, the NFL, Major League Baseball, NASCAR, WWE, Facebook, Instagram, Twitter, Tumblr, the Las Vegas Strip, and more.