MTV turns up their purple for #SpiritDay

In what has become MTV tradition, the network is busting out all of the purple for this year's Spirit Day. Their shows, stars and their on-air logos are all sporting their best shade of purple to stand up against bullying of LGBT youth.  The network has become one of the most enthusiastic supporters of Spirit Day and posted a celebratory article about Spirit Day's arrival, explaining why they are participating. MTV also turned their on-air logo purple with several different designs cycling through the day.

The brand has turned their banners, cover photos and profile pictures purple on twitter and other social media platforms too, along with interacting with their followers to promote participation in through #SpiritDay.

Here are some tweets by MTV and their partner entities.

Happy #SpiritDay! Go purple and take a standing against bullying.

Posted by Spike on Thursday, 15 October 2015

 

Some of their participating shows include Faking It.

MTV's stars have taken to social media and gone purple for the day.  Faking It's Rita Volk participated and Katie Stevens is even retweeting fan photos.

 

Go purple NOW and take a stand against bullying for #SpiritDay 10/15. Stand up for LGBT youth: http://glaad.org/spiritday

A photo posted by jillianrosereed (@jillianrosereed) on

Out artist Todrick Hall from MTV's new series Todrick released a video earlier in the week in which he spoke about being a role model for LGBT youth.

MTV's Look Different Campaign changed their logo to show their support.  The campaign is helping erase the hidden racial, gender and anti-LGBT biases by opening up conversations between families and friends and celebrating diversity.

On October 15, Spirit Day inspires millions to "go purple" to support LGBT youth in a united stand against bullying. According to GLSEN's 2013 National School Climate Survey, 8 out of 10 LGBT students experience harassment at school, and over 60% of LGBT students who did report a bullying case said their school staff did nothing. Spirit Day draws the participation of celebrities, corporations, media outlets, sports leagues, schools, faith institutions, national landmarks, and individuals around the world to take a stand against bullying and show their support for LGBT youth.

You can go purple now by putting on purple, posting about #SpiritDay, and sharing your favorite #SpiritDay posts on social media. Go to www.glaad.org/spiritday to turn your profile picture purple and learn more ways to get involved in Spirit Day.

Spirit Day is made possible by the generous support of its presenting Partners Wells Fargo and Target; official partners DOW, Google, NBA and WNBA, NFL and WWE; and supporting partners American Eagle Outfitters, Barilla, Chobani, Comcast NBC Universal, Kirkland and Ellis, and Toyota.

Past participants in Spirit Day include the White House, the Empire State Building, Oprah Winfrey, Ellen DeGeneres, Cher, Laverne Cox, Kim Kardashian, Demi Lovato, Ariana Grande, Shaquille O'Neal, Good Morning America, The Today Show, The View, The Talk, The Tonight Show, the NBA, the NFL, Major League Baseball, NASCAR, WWE, Facebook, Instagram, Twitter, Tumblr, the Las Vegas Strip, and more.

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