Kellogg's brands think it's grrreat to stand up to bullying on #SpiritDay

Kellogg's brands and mascots across the board have come together to stand against bullying and support LGBTQ youth this year for Spirit Day.

At Kellogg's HQ, mascots of all shapes, sizes, and species appeared in a video that's gotten attention from The Huffington Post, OUT, LGBTQ Nation, NewNowNext, Towleroad, Pink News, JoeMyGod, Gay Star News, Detroit Free Press, WWMT-TV, Windy City Times, and Boy Culture.

Brands in the Kellogg's family have also gone purple for Spirit Day, including Eggo, Frosted Flakes, MorningStar Farms, Pop-Tarts, Pringles, Rice Krispies, and Special K.

About Spirit Day

Each year, millions go purple for GLAAD’s Spirit Day to support LGBTQ youth in a united stand against bullying. Started in 2010 by high school student Brittany McMillan in response to numerous young LGBTQ lives lost to suicide, Spirit Day now draws the participation of celebrities, schools, faith institutions, national landmarks, corporations, media outlets, sports leagues, and advocates around the world, all joining together to stand against bullying and support LGBTQ youth.

As anti-LGBTQ policies, hate crimes, and harassment are on the rise, it is now especially important to let all marginalized youth know they are supported. This year, Spirit Day is on October 19, 2017. Take the Spirit Day pledge to show LGBTQ youth you've got their backs at Follow @GLAAD on Twitter, Facebook, Instagram, and Tumblr to keep up to date with #SpiritDay news.