Kellogg’s and GLAAD Launch Special Edition 'All Together' Cereal at Kellogg's NYC café for Spirit Day

By GLAAD |
October 18, 2018

To support Spirit Day, the most visible anti-LGBTQ bullying campaign and united show of support for LGBTQ youth, Kellogg Company today launched a special edition 'All Together' cereal in collaboration with GLAAD supporting inclusion and to stand up against bullying. 'All Together' will be available today at Kellogg’s NYC café. Visitors will receive an 'All Together' special edition box and can make their own 'All Together' cereal by mixing a diverse combination of Kellogg’s cereals.

The special edition 'All Together' box features beloved characters including Tony the Tiger, Toucan Sam, Snap, Crackle & Pop, Mini (from Frosted Mini Wheats), Sunny (from Raisin Bran), Apple and CinnaMon (from Apple Jacks), and Cornelius (“Corny”) the Kellogg’s Corn Flakes mascot.

All proceeds from the cereal purchased on Spirit Day at Kellogg’s NYC café will be donated to GLAAD. 

The side panel of the 'All Together' box reads: “Be inclusive, accepting, inviting, nice, kind, loving, happy, together.”

The back of the 'All Together' box reads:
“We all belong together. All Together Cereal is a symbol of belonging no matter how you look, where you’re from, or who you love. We believe that all young people and those young at heart deserve an environment where they can grow up to be their best selves. That’s why we’ve joined forces with GLAAD by going purple on Spirit Day to stand up against bullying in all forms, and support a more accepting world for LGBTQ youth. Join us and pledge to go purple on Spirit Day to show solidarity with LGBTQ youth and take part in the largest, most visible LGBTQ anti-bullying campaign in the world. Visit GLAAD.org/spiritday and take the pledge today.”

Singer, Award-winning songwriter, activist, and GLAAD Board Member Justin Tranter will presented ‘BEYOND,’ a Spirit Day concert benefitting GLAAD, last night and many of the celebrity guests posed with the 'all Together' box including:

Laura Marano, Justin Tranter, and Dan Reynolds of Imagine Dragons

JoJo and Parson James

LGBTQ advocate Raymond Braun and actress Trace Lysette

Designer August Getty

Pose actor Johnny Sibilly

About Spirit Day

Each year, millions go purple for GLAAD’s Spirit Day to support LGBTQ youth in a united stand against bullying. Started in 2010 by high school student Brittany McMillan in response to numerous young LGBTQ lives lost to suicide, Spirit Day now draws the participation of celebrities, schools, faith institutions, national landmarks, corporations, media outlets, sports leagues, and advocates around the world, all joining together to stand against bullying and support LGBTQ youth.

Presenting partners Hilton, Target, and Wells Fargo, official partners Barilla, Johnson & Johnson, the NBA and WNBA, as well as supporting partners Kellogg’s and Kirkland & Ellis will all participate in the anti-bullying campaign.

As anti-LGBTQ policies, hate crimes, and harassment are on the rise, it is now especially important to let all marginalized youth know they are supported.

This year, Spirit Day is on October 18, 2018. Take the Spirit Day pledge to show LGBTQ youth you've got their backs at glaad.org/spiritday. Follow @GLAAD on Twitter, Facebook, Instagram, and Tumblr to keep up to date with #SpiritDay news.

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