Kellogg’s and Joshua Rush take a bite out of bullying for #SpiritDay

GLAAD and Kellogg joined forces for a morning of cereal and taking a stand against bullying. Kellogg’s, in partnership with GLAAD, created All Together Cereal as a symbol of acceptance. On Spirit Day, visitors were able to purchase a box or make their own mix of All Together Cereal at Kellogg’s NYC. Disney actor Joshua Rush was present to officially kick-off Spirit Day.

The 'All Together' cereal box features beloved cereal and characters including Tony the Tiger (from Frosted Flakes), Toucan Sam (from Froot Loops), Snap, Crackle & Pop (from Rice Krispies), Mini (from Frosted Mini Wheats), Sunny (from Raisin Bran), and Cornelius (“Corny”) the Kellogg’s Corn Flakes mascot in support of Spirit Day. Kellogg’s is donating $50,000 to GLAAD to support our anti-bullying and LGBTQ advocacy efforts.

Check out some of the photos of the Kellogg’s NYC event below (credit to Cindy Trinh), and click here to purchase your own limited All Together Cereal.

The All Together Cereal also made an appearance at the GLAAD Beyond #SpiritDay Concert, hosted by Justin Tranter on Wednesday, October 16th. The concert featured performances by Idina Menzel, Bebe Rexha, Justin Tranter, and more. Other notable guests included Troye Sivan, Shea Diamond, Monique Heart, Frankie Grande, Stephanie Rice, August Getty, Parson James, Karl Schmid, and Angel Bonilla.

About Spirit Day

Each year, millions go purple for GLAAD’s Spirit Day to support LGBTQ youth in a united stand against bullying. Started in 2010 by high school student Brittany McMillan in response to numerous young LGBTQ lives lost to suicide, Spirit Day now draws the participation of celebrities, schools, faith institutions, national landmarks, corporations, media outlets, sports leagues, and advocates around the world, all joining together to stand against bullying and support LGBTQ youth.