Johnson & Johnson and Donate a Photo celebrate #SpiritDay

This Spirit Day, Johnson & Johnson is joining GLAAD in taking a stand against bullying through their Donate a Photo campaign. For every photo donated, Johnson & Johnson will give $1 to GLAAD to help support LGBTQ youth and Spirit Day. To donate a photo to GLAAD, download the free Donate a Photo app on Apple or Android. Over 2,751,676 photos have helped 153 causes so far.

This year, Johnson & Johnson has also produced posters to spread the word about Spirit Day and raise awareness about LGBTQ inequality and published a blog post about why they've gone purple for Spirit Day. 

Along with creating and sharing Spirit Day posters, ribbons, and stickers for all Johnson & Johnson campus sites, the Official Partner has been posting information about the world's largest anti-bullying campaign on social media. Additionally, Spirit Day celebration activities are being lead on each campus site by their local Open & Out employee resource groups. 

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Did we mention they even turned their "Coupons & Offers" and "Our Products" pages purple?

Johnson & Johnson, a longtime supporter of Spirit Day, is an established company dedicated to putting "the needs and well-being of the people we serve first," according to its website. Johnson & Johnson's credo states, in part: "We are responsible to the communities in which we live and work and to the world community as well. We must be good citizens – support good works and charities and bear our fair share of taxes. We must encourage civic improvements and better health and education. We must maintain in good order the property we are privileged to use, protecting the environment and natural resources."

Join Johnson & Johnson, GLAAD, and millions more by taking the pledge now to go purple on Spirit Day at

About Spirit Day

Each year, millions go purple for GLAAD’s Spirit Day to support LGBTQ youth in a united stand against bullying. Started in 2010 by high school student Brittany McMillan in response to numerous young LGBTQ lives lost to suicide, Spirit Day now draws the participation of celebrities, schools, faith institutions, national landmarks, corporations, media outlets, sports leagues, and advocates around the world, all joining together to stand against bullying and support LGBTQ youth.

As anti-LGBTQ policies, hate crimes, and harassment are on the rise, it is now especially important to let all marginalized youth know they are supported.

This year, Spirit Day is on October 19, 2017. Take the Spirit Day pledge to show LGBTQ youth you've got their backs at Follow @GLAAD on Twitter, Facebook, Instagram, and Tumblr to keep up to date with #SpiritDay news.