Introducing "Familia Es Familia": A Groundbreaking Latino & LGBT Public Education Campaign

Yesterday at the National Council of La Raza (NCLR)'s annual conference, twenty-one leading national Hispanic/Latino organizations announced their endorsement of a first-of-its kind, comprehensive public-education campaign called "Familia es Familia," which aims to strengthen Latino voices to build support within the Latino community for acceptance of their LGBT family members.

Familia es Familia will be a bilingual campaign providing culturally-appropriate resources to empower voices within and from Latino families and communities, and will also spearhead a national effort to educate the public through:

  • An interactive bilingual website rich with videos, resources, and publications
  • Social media platforms such as Facebook, Twitter, and YouTube
  • Promoting stories and voices in the media
  • A mobile device-based community engagement campaign 

It's worth noting that Latinos really do “lead the way” when it comes to attitudes toward LGBT people and issues, as evidenced by recent public opinion polls, including those by Pew Hispanic Center, Bendixen & Amandi International, 2012 Opportunity Agenda and SSRS.

Indeed, more and more Latino and LGBT organizations have come to realize this, and it has served as the basis for coalition-building. National Latino organizations such as the League of United Latin American Citizens (LULAC) and NCLR have publicly issued support for LGBT people and issues, with both LULAC and NCLR officially endorsing marriage equality and NCLR introducing its first LGBT track at its annual conference this year. And recently, over 30 LGBT organizations released a joint statement critical of Arizona’s SB1070 after the Supreme Court’s ruling on that controversial law.

At the core of the efforts around "Familia es Familia" is the fact that, as Freedom to Marry founder and president Evan Wolfson said: “A growing majority of Latinos in this country know that every gay or lesbian person is part of someone’s family a son or daughter, a brother or sister, a loved one and the more conversations we have, family member to family member, the more support for the freedom to marry grows." 

 For more information, please visit

Founding Partners

  • Congressional Hispanic Caucus Institute (CHCI)
  • Cuban American National Council
  • Dolores Huerta Foundation
  • Hispanic Federation
  • Hispanic National Bar Association
  • Labor Council for Latin American Advancement (LCLAA)
  • LatinoJustice PRLDEF
  • League of United Latin American Citizens (LULAC)
  • MANA - A National Latina Organization
  • Mexican American Legal Defense & Educational Fund (MALDEF)
  • National Association of Hispanic in Publications
  • National Council of La Raza (NCLR)
  • National Hispanic Council on Aging
  • National Hispanic Foundation for the Arts
  • National Hispanic Media Coalition
  • National Hispanic Medical Association
  • National Puerto Rican Coalition
  • SER Jobs for Progress
  • Southwest Voter Registration Education Project
  • US Hispanic Chamber of Commerce
  • US Hispanic Leadership Institute

Media Partners

  • impreMedia
  • Capital Wire PR