iHeartMedia goes purple for Spirit Day

iHeartMedia went purple for its fourth consecutive year, and for the first time supported Spirit Day on-air with PSAs featuring Lady Gaga, Troye Sivan, Elvis Duran and Andy Grammer.

The PSAs are currently airing across CHR and AC stations nationwide and encourage listeners to go purple and unite against the bullying of LGBT youth.

In addition, on-air personalities across the country are discussing the importance of Spirit Day with listeners and throughout their programs today. iHeartRadio, iHeartMedia’s all-in-one streaming music and live digital radio service, went purple in-app, on iHeartRadio.com, via social media and on its Snapchat Discover channel.  

Popular host Elvis Duran also celebrated Spirit Day with a festive shirt.

Tinashe also shared a heartfelt message about anti-bullying:

Additionally, Pride Radio interviewed Spirit Day founder Brittany McMillan about Spirit Day and how it's grown over the years.

Listen to the radio PSA's below!

Lady Gaga:

Troye Sivan:

Elvis Duran:

Andy Grammer:

About Spirit Day

Each year, millions of people "go purple" for Spirit Day in a united stand against bullying and to show support for LGBTQ youth. According to a 2015 GLSEN survey, more than half of LGBTQ students report being victimized based on sexual orientation, with a further three quarters of students who report hearing anti-LGBTQ remarks in school. Started in 2010 by high school student Brittany McMillan, Spirit Day now draws the participation of celebrities, corporations, media outlets, sports leagues, schools, faith institutions, national landmarks, and individuals around the world, who join together in a united stand against bullying.

Check out glaad.org/spiritday for more about how to stand against bullying and show support for LGBTQ youth. Also follow @GLAAD on Twitter to keep up to date with #spiritday news.

Spirit Day is made possible by the generous support of its presenting partners Target and Wells Fargo, official partners, NBA and WNBA, NFL, Viacom, and WWE, and supporting partners, American Eagle Outfitters, Barilla, Comcast NBCUniversal, Kellogg’s, Kirkland & Ellis, Toyota Financial Services, and Zipcar. The translation of GLAAD’s Spirit Day Resource Kit into multiple languages is made possible by a generous grant from Google supporting GLAAD’s Global Voices Initiative. Global Spirit Day resource kits are presented by Logo’s Global Ally campaign.

Past participants in Spirit Day include the White House, the Empire State Building, Oprah Winfrey, Ellen DeGeneres, Cher, Laverne Cox, Kim Kardashian, Demi Lovato, Ariana Grande, Shaquille O'Neal, Good Morning America, The Today Show, The View, The Talk, The Tonight Show, MTV, the NBA, the NFL, Major League Baseball, NASCAR, WWE, Facebook, Instagram, Twitter, Tumblr, the Las Vegas Strip, and more.