Internet video giant Hulu will launch a new LGBT category heading on the free, ad-supported Hulu and Hulu Plus, GLAAD and Wolfe Video announced today. The new category heading arises out of an initiative spearheaded by LGBT film distributor Wolfe Video, and will help users locate LGBT content more efficiently, including nearly 100 films.

“Wolfe has been working with content providers and retailers for more than twenty years on this simple but important distinction. Creating a visible category for gay and lesbian films continues to be a vitally important reflection of LGBT equality in our culture,” said Wolfe VP, Linda Voutour. "We're extremely grateful to our colleagues at Hulu for taking such leadership in the digital delivery space.”

“Making such groundbreaking and popular LGBT films available and accessible to a wider audience can have a tremendous impact on LGBT people longing to see relatable stories onscreen,” said GLAAD President Herndon Graddick. “We applaud Hulu and Wolfe for their leadership in bringing stories that can touch, inspire and entertain so many.”