The global purple movement continues! Asians and Asian organizations go purple for #SpiritDay

This year, GLAAD is proud to connect with more Asian and Asian American Pacific Islanders (AAPI) organizations, schools, activists and talents than ever before! Asians and AAPI folks are not bowing down to the bullying. They are standing up to bullying on social media and in real life by celebrating Spirit Day. To aid in the Asian and AAPI Spirit Day movement, GLAAD has translated our Spirit Day Resource Kit into 7 languages, including Mandarin, Russian, and Arabic (click here to download).

The number of Chinese participants in Spirit Day increased significantly this year. On the Chinese social media platforms Weibo and Wechat, more and more profile pictures turned purple for the Spirit Day (seach for "紫色纪念日"), posts and articles about anti-bullying, and some Spirit Day events happening on campus and in the community. In fact, on Weibo, Spirit Day trended in the TOP40 social issues section.

Check out some of Asian and AAPI posts from Spirit Day:

Actor Maulik Pancholy had a message for youth who are bullied for being different:

About Spirit Day

Each year, millions of people "go purple" for Spirit Day in a united stand against bullying and to show support for LGBTQ youth. According to a 2015 GLSEN survey, more than half of LGBTQ students report being victimized based on sexual orientation, with a further three quarters of students who report hearing anti-LGBTQ remarks in school. Started in 2010 by high school student Brittany McMillan, Spirit Day now draws the participation of celebrities, corporations, media outlets, sports leagues, schools, faith institutions, national landmarks, and individuals around the world, who join together in a united stand against bullying.

Check out for more about how to stand against bullying and show support for LGBTQ youth. Also follow @GLAAD on Twitter to keep up to date with #spiritday news.

Spirit Day is made possible by the generous support of its presenting partners Target and Wells Fargo, official partners, NBA and WNBA, NFL, Viacom, and WWE, and supporting partners, American Eagle Outfitters, Barilla, Comcast NBCUniversal, Kellogg’s, Kirkland & Ellis, Toyota Financial Services, and Zipcar. The translation of GLAAD’s Spirit Day Resource Kit into multiple languages is made possible by a generous grant from Google supporting GLAAD’s Global Voices Initiative. Global Spirit Day resource kits are presented by Logo’s Global Ally campaign.

Past participants in Spirit Day include the White House, the Empire State Building, Oprah Winfrey, Ellen DeGeneres, Cher, Laverne Cox, Kim Kardashian, Demi Lovato, Ariana Grande, Shaquille O'Neal, Good Morning America, The Today Show, The View, The Talk, The Tonight Show, MTV, the NBA, the NFL, Major League Baseball, NASCAR, WWE, Facebook, Instagram, Twitter, Tumblr, the Las Vegas Strip, and more.