GLAAD highlights over 100 virtual LGBTQ Pride events and unveils “Pride Unboxed” to celebrate Pride at home, presented by Ally

June 18, 2020

Today, GLAAD announced the launch of its “Pride Unboxed” set, created to encourage LGBTQ Americans and allies across the country to celebrate LGBTQ Pride Month at home during a time of social distancing. “Pride Unboxed,” presented by Ally, includes more than twenty products and promotions from GLAAD and LGBTQ-inclusive brand partners, including Audible, Bubly Sparkling Water, Entertainment Weekly, Freeform, RXBAR, Sally Hansen, Scent Beauty, Skittles, Tinder, WWE, and more.

The items within “Pride Unboxed” aim to deliver a sense of community, resilience, self-love, and self-care to GLAAD members and supporters. Images of “Pride Unboxed” can be found here. The boxes can be purchased on GLAAD’s site. #PrideUnboxed was produced in partnership with BabbleBoxx, and includes custom items from Ally. Additional partners include Audible, Bombas, Bubly Sparkling Water, Buzzfeed, Entertainment Weekly, Freeform, Kiva Confections, MALIN+GOETZ, Pride Media, RXBAR, Sally Hansen, Scent Beauty, Skittles, Talkspace, Tinder, and WWE. Proceeds support GLAAD’s LGBTQ advocacy work.

Items inside the "Pride Unboxed" set include:

  • A custom Pride pack from Presenting Partner Ally Financial
  • A free audiobook digital download from Audible
  • A pair of socks from Bombas new Pride collection
  • Bubly Sparkling Waters
  • Tasty Pride: 75 Recipes and Stories from the Queer Food Community
  • The Pride Issue of Entertainment Weekly
  • A custom Pride truck hat courtesy of Freeform
  • A prideful bandana courtesy of GLAAD
  • A pride flag window cling courtesy of GLAAD
  • A reminder to vote in the 2020 election courtesy of GLAAD
  • A special invitation from our partners at Kiva Confections
  • A deluxe sample of MALIN+GOETZ newest offering
  • The latest issues of Out & The Advocate courtesy of Pride Media
  • Several RXBARs courtesy of Kellogg’s
  • Samples of Sally Hansen Xtreme Wear Pride nail polish
  • Scent Beauty’s latest Phluid Project fragrance
  • Skittles’ limited-edition Pride Packs
  • A 6-month Premium Subscription to Tinder
  • Pride merch from WWE Superstars

“Ally has a strong, year-round commitment to supporting our LGBTQ customers, employees and communities,” said Andrea Brimmer, chief marketing and public relations officer at Ally. “As an ally to the community, we love supporting Pride activities and recognize the importance of making sure the celebration continues this year.”

“At a time when LGBTQ people are unable to gather in-person for Pride events and gatherings, virtual events and initiatives like ‘Pride Unboxed’ provide ways to showcase personal Pride at home and honor the spirit of LGBTQ resiliency,” said GLAAD President & CEO Sarah Kate Ellis. “During these unprecedented circumstances, it is crucial for our community to feel empowered with messages of togetherness, intersectionality, and resilience that many brands, including Ally and several others, have partnered with us to send.”

GLAAD also announced a virtual guide to help LGBTQ people and allies navigate over 100 digital Pride celebrations and online events that are set to take place this month. GLAAD will be directly supporting many of the events in the Pride Guide.

In response to and solidarity with the ongoing protests against racism, discrimination, and police brutality across America, GLAAD has included inside the set information about ways to support the Black community and the fight to combat racism, discrimination, and police brutality. Click here to access the list of resources. To mark Pride Month on June 1, GLAAD released a statement in solidarity with the Black community and the ongoing protests against racism and police brutality. GLAAD’s statement also acknowledged the Stonewall riots that were spearheaded by many LGBTQ people of color, and committed to elevating and centering Black LGBTQ voices: “There can be no Pride if it is not intersectional.”