GLAAD launches #SpiritDay app in support of LGBT youth

October 8, 2015


GLAAD announced today the launch of the "Go Purple for #SpiritDay" app, powered by Toyota Financial Services. The free app allows users to take part in Spirit Day, the largest and most visible anti-bullying campaign in the world supporting LGBT youth, by making their social media photos purple. The app also offers anti-bullying resources for students, parents, and educators. "Go Purple for #SpiritDay" is available for Apple and Android devices and can be downloaded here.

“Toyota’s continued sponsorship of the ‘Go Purple for #SpiritDay’ app not only helps raise awareness of the important work being done by GLAAD, it’s a direct reflection of our values across the Toyota family. At Toyota, embracing and celebrating our differences has been strategic to our success,” said Mike Groff, President  & CEO of Toyota Financial Services. “Education and communication are key components in ending bullying and the ‘Go Purple for #SpiritDay’ app gives users access to resources to help ensure their schools and neighborhoods are safer places for everyone. Because, when we end bullying, we truly let kids and young adults develop into creative, unique and productive individuals who make our communities stronger, happier and healthier.”

Download the app today and go purple!