GLAAD launches Spirit Day app to help participants take a stand against bullying

GLAAD is happy to announce that you can now take part in Spirit Day right from your mobile device!

GLAAD and Toyota Financial Services have launched the "Go Purple for #spiritday powered by Toyota Financial Services" app for iPhone and Android. The app allows users to take part in Spirit Day, the largest and most visible anti-bullying campaign in the world supporting LGBTQ youth, by making their social media profiles purple and sharing their photos on Facebook, Twitter, and Instagram. The app also offers anti-bullying resources and calls to action for students, parents, and educators.

Mike Groff, President and CEO of Toyota Financial Services, said in a statement:

“Taking a stand against bullying shouldn’t be scary and it shouldn’t be something you have to do alone. Across the Toyota family, we are proud to once again join GLAAD and millions of others around the globe in going purple for Spirit Day on October 20th and for always standing against bullying. And we’re particularly proud to continue our sponsorship of the Spirit Day app which, not only allows users to turn social media pics purple, but more importantly, gives students, educators, parents and friends access to great information on how to address bullying behavior.”

According to a 2015 GLSEN survey, more than half of LGBTQ students report being victimized based on sexual orientation, with a further three quarters of students who report hearing homophobic remarks in school. Overall the report stated that the rates of LGBTQ bullying in the U.S. remains troublesome. Every year, millions of people “go purple” on Spirit Day to take a stand against bullying and to show support for LGBTQ youth. The visibility of celebrities, athletes, politicians, faith leaders, schools, and people like you taking a stand against bullying can change the world for LGBTQ youth, as we send a strong message to let them know that they are not alone.

Make sure you join GLAAD on October 20th this year and go purple for Spirit Day!