GLAAD launches “Amp Your Voice” traveling billboard during LGBTQ Pride Month

GLAAD has officially launched its “Amp Your Voice” LGBTQ youth voter engagement campaign today! 

The Goal:

GLAAD wants to increase LGBTQ youth turnout for the midterm election, as our stories, voices and concerns should all be seen and heard by our government. Young LGBTQ people should always be empowered to speak up, speak out, register to vote, and then take the issues that matter most to them to the polls on November 6th, 2018.

The Strategy:

Pride festivals will be happening all over the country from New York to San Francisco, and GLAAD will be kicking off its "Amp Your Voice" campaign by sending a traveling billboard to tour these festivals in major cities to raise awareness for the campaign, onboard new voters, and encourage the next generation of LGBTQ youth to excercise their right to vote. The first stop will be the BuzzFeed Queer Prom in New York City happening today. On site will be GLAAD's own Campus Ambassador Leah Juliett, with Rain Dove walking the red carpet, and GLAAD staff and volunteers will be registering attendees to vote. 

“Young people in this country are at the forefront of articulating the connection between the perilousness of their rights and safety under Trump Administration and the power of their own voices to create change.” said Sarah Kate Ellis, President and CEO of GLAAD. “GLAAD’s Amp Your Voice campaign will further empower young people, especially LGBTQ youth and allies, in their leadership roles.”

The Stops:

  1. The GLAAD traveling billboard will also make stops in the following locations:
  2. Asbury Park, NJ during Jersey Pride
  3. Washington D.C. in advance of Capital Pride
  4. Nashville, TN for GLAAD’s Concert for Love & Acceptance
  5. Indianapolis, IN for Indy Pride
  6. Denver, CO for Denver Pride
  7. Santa Ana, CA for Orange County Pride
  8. San Francisco, CA for SF Pride.

The GLAAD  "Amp Your Voice" traveling billboard will also address the constant attacks the Trump Administration has made on LGBTQ people since January 2017. GLAAD’s Trump Accountability Project has documented more than 75 direct attacks, including ongoing efforts to ban transgender soldiers from serving in the military and revoking non-discrimination protections for transgender youth at school.

GLAAD is also launching the official online action center for the "Amp Your Voice" campaign, where users will be encouraged to register to vote, take specific action on state and federal legislation, contact their representatives in Congress, and participate in GLAAD’s calls to action for video submissions telling us why people are energized and inspired to vote in the upcoming midterm elections.

GLAAD’s "Amp Your Voice Campaign" is launching at a time where LGBTQ acceptance is falling and anti-LGBTQ violence and discrimination are on the rise. GLAAD and The Harris Poll’s 2018 Accelerating Acceptance Report, which measures American attitudes toward LGBTQ people and issues showed a decline in acceptance of LGBTQ people for the first time in the report’s four year history.

Issues: