GLAAD and P&G Raise the Bar for LGBTQ Inclusion in Advertising

By |
March 6, 2020

P&G has been behind some of the most memorable and moving LGBTQ-inclusive ads. For more than a year, GLAAD and P&G have also been strategic partners helping to drive responsible LGBTQ inclusion across the advertising industry as a force for good. 

Yesterday, GLAAD President and CEO Sarah Kate Ellis spoke at P&G headquarters in Cincinnati, Ohio during a LGBTQ Citizenship Event for Diversity & Inclusion Week. Ellis joined other featured speakers including Alex Keith, CEO of P&G Beauty and Marc Pritchard, Chief Brand Officer.

“Our job is to accurately portray all of humanity including those with different sexual orientations and gender identities,” said Pritchard during his remarks. “Visibility is crucial and we are committed to get this right.”

Earlier this year, Pritchard also gave an inspiring speech discussing P&G’s commitment to LGBTQ inclusion at GLAAD and the Ariadne Getty Foundation’s LGBTQ event held during the World Economic Forum Annual Meeting in Davos.

Today, P&G and GLAAD took the next step in the strategic partnership by calling other leading brands to similarly prioritize LGBTQ inclusion in authentic and intersectional ways.

Recent inclusive ads from P&G have earned praise from media and social media including:

In Gillette’s “First Shave,” a young Black transgender man shaves with his dad.

In Europe, Pantene showcased a diverse group of trans people speaking about the importance of hair to them.

At the end of 2019, Ellen DeGeneres premiered Pantene’s “Home for the Holidays” ad which featured members of the Trans Chorus of LA and was created in partnership with GLAAD.