Five ways Target is standing up against bullying for #SpiritDay 

October 16, 2019

Spirit Day, the world’s largest and most visible LGBTQ anti-bullying-campaign is gearing up for an even bigger year. 

For the fifth consecutive year, we are thrilled to have Target show its support by going purple as a presenting partner! Target will support Spirit Day with authentic, engaging and impactful digital content that connects to millions in the LGBTQ community and allies.

“At Target, we’re driven by our purpose to help all families discover joy in everyday life and that’s why we’re looking forward to celebrating Spirit Day for the fifth time as a sponsor,” says Carlos Saavedra, vice president of brand marketing at Target. “We’ve worked closely with GLAAD and impressive artists in the LGBTQ+ community to develop digital content that helps people celebrate kindness and inclusivity with their friends and families this year.”  

“Target has been a great supporter of Spirit Day for the past five years, and we are proud to partner with them for another year to stand against bullying and in support of theLGBTQ community,” said John McCourt, Senior Director of Development & Integrated Marketing at GLAAD. “Through its digital and social media efforts this Spirit Day, Target’s support will help to reach audiences everywhere with the necessary messages of love, acceptance, equality, and inclusion."

Here are the ways Target is taking part this year. 

1. Target is partnering with PinkNews on a Snapchat takeover that will highlight Spirit Day and the virtues of kindness, acceptance, respect, support and spirit.  

2. Target Spirit Day GIPHY stickers with anti-bullying messages will be available across every platform that support GIPHY. 

3. Target has collaborated with Pablo Rochat on Snapchat and will offer Instagram templates for users to share how they’re spreading kindness on Spirit Day. 

4. Target will create with Donté Colley, who will produce videos about the importance of Spirit Day and standing together. 

5. Shop with Target Finds - Target is featuring all the amazing purple products and make it easy to wear purple on Spirit Day

Thank you Target for your continued support of Spirit Day and the LGBTQ community! 

About Spirit Day

Each year, millions go purple for GLAAD’s Spirit Day to support LGBTQ youth in a united stand against bullying. Started in 2010 by high school student Brittany McMillan in response to numerous young LGBTQ lives lost to suicide, Spirit Day now draws the participation of celebrities, schools, faith institutions, national landmarks, corporations, media outlets, sports leagues, and advocates around the world, all joining together to stand against bullying and support LGBTQ youth.